Fictional “parenta-life” coach Dr. Rick is at it again with a couple of new Progressive Insurance spots directed by Martin Granger of Moxie Pictures for Arnold Worldwide, including this one titled “Elevator.”
In this :30, Dr. Rick uses the experience of riding in a crowded elevator as a learning opportunity. Avoiding small talk and facing the doors with the rest of the crowd may seem like simple tasks, but they can be especially hard for young homeowners. Luckily, Dr. Rick is up for the challenge.
“The executions in this campaign that really demolish are the ones that manage to be universal and totally unexpected,” said Arnold chief creative officer Sean McBride, who added, “Before I read the elevator script, I’d never considered for a moment how a parent behaves in an elevator. But by the time I got to the second joke, I’m nodding and laughing.”
CreditsClient Progressive Insurance Agency Arnold Worldwide Sean McBride, chief creative officer; Gregg Nelson, Mike Sullivan, SVPs, group creative directors; Diana Friedman, sr. art director; Evan Hohenwarter, sr. copywriter; Sean Vernaglia, Maria Torres, broadcast producers. Production Moxie Pictures Martin Granger, director; Heidi Soltesz, line producer. Editorial Cosmo Street Aaron Langley, editor. VFX Zero VFX Sound Design Soundtrack Group Mike Secher, sound designer. Music JSM Music Color The Color Refinery Rob Bessette, colorist.
The Best Work You May Never See: McCann NY, Director Christian Breslauer Sound Grande For New York Lottery
McCann New York launched a campaign for the New York Lottery which includes this music video-style spot directed by Christian Breslauer of London Alley. The :30 features a signature song, “Sounds Grande,” as we see our featured music video protagonist get into the lotto spirit thanks to the new GRANDE Scratch-Off Games (up to $3 million in cash prizes, and a chance drawing for one of 100 VIP trips to Billboard Latin Music Week in Miami). The new lotto games were designed by McCann Design, inspired by the colorful storefronts of New York bodegas. [video width="1920" height="1080" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/09/18010750/YNSL3561000H_NYL_SOUNDS-GRANDE_30_ENGLISH.mp4"][/video] Read More