Boston-based Arnold Worldwide has turned out its first work as creative agency for Monster.com. The campaign starts with two spots–directed by Benji Weinstein of SMUGGLER–that tap into the sentiment that the old ways of working are relics from the Dark Ages and a new era of job search has begun.
In this spot titled “Junior Scribe,” the title character is reduced to milking a goat for his supervisor’s coffee–with no scribing training or opportunities in sight.
The scenario talks directly to millennial and Gen Z candidates who are grappling to get real workplace opportunity.
CreditsClient Monster.com Agency Arnold Worldwide, Boston Sean McBride, chief creative officer; Greg Nelson, Michael Sullivan, SVPs/group creative directors; Evan Hohenwarter, sr. copywriter; Diana Friedman, sr. art director; Sean Vernaglia, SVP, executive producer; Sam Dapper, associate producer. Production SMUGGLER Benji Weinstein, director; Barty Deardon, line producer; Drew Santasiero, exec producer; Simon Chaudoir, DP. Editorial Cosmo Street Aaron Langley, editor; Anne Lai, head of production. VFX Zero VFX Meg Bailey, exec producer; Jaime Fortuno-Lavi, VFX artist. Color Refinery Rob Bessette, colorist. Audio Soundtrack Boston Mike Secher, audio engineer, sound designer. Music APM Music
The Best Work You May Never See: McCann NY, Director Christian Breslauer Sound Grande For New York Lottery
McCann New York launched a campaign for the New York Lottery which includes this music video-style spot directed by Christian Breslauer of London Alley. The :30 features a signature song, “Sounds Grande,” as we see our featured music video protagonist get into the lotto spirit thanks to the new GRANDE Scratch-Off Games (up to $3 million in cash prizes, and a chance drawing for one of 100 VIP trips to Billboard Latin Music Week in Miami). The new lotto games were designed by McCann Design, inspired by the colorful storefronts of New York bodegas. [video width="1920" height="1080" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/09/18010750/YNSL3561000H_NYL_SOUNDS-GRANDE_30_ENGLISH.mp4"][/video] Read More