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    Arnold, Director Martin Granger Team On “Chance Encounter” With LL Cool J For Progressive

    By SHOOTUpdated:No Comments3149 Views

    Martin Granger of Moxie Pictures directed this spot for Progressive, “Chance Encounter,” out of agency Arnold in which Parenta-Life coach Dr. Rick finds a teachable moment when a man he’s counseling finds hip-hop star LL Cool J standing behind him in a store.

    It’s all part of Dr. Rick’s life work to help people from becoming their parents–in this case when meeting a celebrity.

    LL Cool J said, “The Dr. Rick commercials are classic, and I can’t help but laugh and relate to them. It was an honor to work with Progressive and join such a beloved campaign and character that resonates with so many. Being able to be myself and bring some laughter to the people at home is very cool.”

    Credits

    Client Progressive Insurance Agency Arnold Sean McBride, chief creative officer; Gregg Nelson, Mike Sullivan, SVPs, group creative directors; Tom Kelly, Thomas Hair, VPs, creative directors; Sean Vernaglia, Maria Torres, broadcast producers. Production Moxie Pictures Martin Granger, director; Heidi Soltesz, line producer; Malik Sayeed, DP. Editorial Cosmo Street Aaron Langley, editor. VFX Zero VFX Sound Design Soundtrack Group Mike Secher, sound designer. Music JSM Music Color The Color Refinery Rob Bessette, colorist.

    Media Type:Commercial: Television
    ScreenWork Categories:Commercial
    Video Tags:ArnoldMartin GrangerMoxie Pictures



    Ad Council, Directing Duo The Hudson Dusters Share “The Rewards” Of Adopting Teens From Foster Care

    Wednesday, November 20, 2024

    The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.

    This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.

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