L.A.-based agency Omelet launched its first work for client Princess Cruises–an integrated marketing campaign that highlights the brand’s destination leadership and brings to life its promise to its guests: when you travel with Princess Cruises, you come back new.
Directed by Arnaud Uyttenhove of production house Caviar, this short film titled Change shows how a Princess Cruise ship captain is witness to the change in his passengers every day–the cruise experience helps them to relax, to open their eyes to new perspectives on the world and themselves. Cruise guests connect with culture, with nature, and with each other.
Credits
Client Princess Cruise Line Agency Omelet, Los Angeles Mike Wallen, chief content officer; Florian Bodet, creative director; Tiffany Lam, sr. art director; Ernesto Campabadal, sr. copywriter; Dan Ruth, chief production officer; Caitlin McBride, producer. Production Caviar Arnaud Uyttenhove, director; Bjorn Charpentier, DP; Kim Dellera, exec producer; Stephan Mohammad, producer; Brady Sloan, 1st AD. Editorial Whitehouse Martin Leroy, lead editor; Taylor Schwartz, assistant editor; Annie Maldonado, sr. producer; Joanna Manning, exec producer. VFX, Color & Finishing MPC Lexi Stearn, exec producer; Jamie Louden, sr. producer; Mark Gethin, colorist; Brad Parker, VFX supervisor. Music Human Jonathan Sanford, exec producer; Gareth Williams, Mike Jurasits, creative directors; Ed Dunne, composer. Audio Lime Michael Anastasi, sound designer; Rohan Young, mixer; Ben Tomastik, assistant mixer; Susie Boyajan, exec producer.
The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.
This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.
