L.A.-based agency Omelet launched its first work for client Princess Cruises–an integrated marketing campaign that highlights the brand’s destination leadership and brings to life its promise to its guests: when you travel with Princess Cruises, you come back new.
Directed by Arnaud Uyttenhove of production house Caviar, this short film titled Change shows how a Princess Cruise ship captain is witness to the change in his passengers every day–the cruise experience helps them to relax, to open their eyes to new perspectives on the world and themselves. Cruise guests connect with culture, with nature, and with each other.
Credits
Client Princess Cruise Line Agency Omelet, Los Angeles Mike Wallen, chief content officer; Florian Bodet, creative director; Tiffany Lam, sr. art director; Ernesto Campabadal, sr. copywriter; Dan Ruth, chief production officer; Caitlin McBride, producer. Production Caviar Arnaud Uyttenhove, director; Bjorn Charpentier, DP; Kim Dellera, exec producer; Stephan Mohammad, producer; Brady Sloan, 1st AD. Editorial Whitehouse Martin Leroy, lead editor; Taylor Schwartz, assistant editor; Annie Maldonado, sr. producer; Joanna Manning, exec producer. VFX, Color & Finishing MPC Lexi Stearn, exec producer; Jamie Louden, sr. producer; Mark Gethin, colorist; Brad Parker, VFX supervisor. Music Human Jonathan Sanford, exec producer; Gareth Williams, Mike Jurasits, creative directors; Ed Dunne, composer. Audio Lime Michael Anastasi, sound designer; Rohan Young, mixer; Ben Tomastik, assistant mixer; Susie Boyajan, exec producer.
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The film’s protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a child’s life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace – Preventive Programs, the founding organization of the “Bullying-Free Schools” program, which has been equipping institutions with resources to combat school violence for 12 years.
“Research indicates that stains on a uniform can... Read More
