L.A.-based agency Omelet launched its first work for client Princess Cruises–an integrated marketing campaign that highlights the brand’s destination leadership and brings to life its promise to its guests: when you travel with Princess Cruises, you come back new.
Directed by Arnaud Uyttenhove of production house Caviar, this short film titled Change shows how a Princess Cruise ship captain is witness to the change in his passengers every day–the cruise experience helps them to relax, to open their eyes to new perspectives on the world and themselves. Cruise guests connect with culture, with nature, and with each other.
Credits
Client Princess Cruise Line Agency Omelet, Los Angeles Mike Wallen, chief content officer; Florian Bodet, creative director; Tiffany Lam, sr. art director; Ernesto Campabadal, sr. copywriter; Dan Ruth, chief production officer; Caitlin McBride, producer. Production Caviar Arnaud Uyttenhove, director; Bjorn Charpentier, DP; Kim Dellera, exec producer; Stephan Mohammad, producer; Brady Sloan, 1st AD. Editorial Whitehouse Martin Leroy, lead editor; Taylor Schwartz, assistant editor; Annie Maldonado, sr. producer; Joanna Manning, exec producer. VFX, Color & Finishing MPC Lexi Stearn, exec producer; Jamie Louden, sr. producer; Mark Gethin, colorist; Brad Parker, VFX supervisor. Music Human Jonathan Sanford, exec producer; Gareth Williams, Mike Jurasits, creative directors; Ed Dunne, composer. Audio Lime Michael Anastasi, sound designer; Rohan Young, mixer; Ben Tomastik, assistant mixer; Susie Boyajan, exec producer.
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.”
Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys.
“The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker.
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