Two physicians are in a cafeteria line but only talk to each other through an intermediary, a cafeteria worker who ends up repeating incorrectly some medical terms, leading to confusion between the two doctors.
A super reads, “Shouldn’t doctors talk to each other?”
This is the latest spot in athenahealth’s “Let Doctors Be Doctors” campaign, which was created by Ari Merkin LLC and directed by Patrick Sherman of m ss ng p eces.
Client athenahealth Agency Ari Merkin LLC Ari Merkin, creative, Clair Grupp, executive producer; Jessie Hoyt, producer. Production m ss ng p eces Patrick Sherman, director; Brian Latt, Ari Kuschnir, Kate Oppenheim, exec producers; Dave Saltzman, head of production; Steven Steiner, line producer; Marten Tedin, DP; Gary Matteson, production designer. Editorial Butcher Editorial Teddy Gersten, editor. Consulting physicians: Jordan Ditcheck, MD; Patrick Amar, MD.
Hellmann’s Super Bowl commercial “When Sally Met Hellmann’s” brings together Billy Crystal and Meg Ryan--35 years after the 1980s’ hit rom-com When Harry Met Sally, evoking timeless flavor and nostalgia with the iconic line: “I’ll have what she’s having.” Reprising their beloved roles of Harry and Sally, the duo hilariously recreates the film’s unforgettable scene in Katz’s Delicatessen, with a deliciously creamy twist, thanks to Hellmann’s mayonnaise.
The :30 commercial finds Sally sitting across from Harry, wearing his classic cable knit fisherman’s sweater, celebrating their anniversary over a traditional deli lunch. Sally is displeased with her turkey sandwich until she adds a generous squeeze of rich and creamy Hellmann’s mayonnaise that adds mind-blowing flavor so palpable that the rest of the patrons can’t help but notice. So much so, award-nominated actress and producer, Sydney Sweeney, takes notice, delivering the famous line, “I’ll Have What She’s Having.”
This is a :60 version of the spot which was created by agency VML and directed by Jake Szymanski. (The :30 is slated to run during the second quarter of the Super Bowl.)
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