Two physicians are in a cafeteria line but only talk to each other through an intermediary, a cafeteria worker who ends up repeating incorrectly some medical terms, leading to confusion between the two doctors.
A super reads, “Shouldn’t doctors talk to each other?”
This is the latest spot in athenahealth’s “Let Doctors Be Doctors” campaign, which was created by Ari Merkin LLC and directed by Patrick Sherman of m ss ng p eces.
Client athenahealth Agency Ari Merkin LLC Ari Merkin, creative, Clair Grupp, executive producer; Jessie Hoyt, producer. Production m ss ng p eces Patrick Sherman, director; Brian Latt, Ari Kuschnir, Kate Oppenheim, exec producers; Dave Saltzman, head of production; Steven Steiner, line producer; Marten Tedin, DP; Gary Matteson, production designer. Editorial Butcher Editorial Teddy Gersten, editor. Consulting physicians: Jordan Ditcheck, MD; Patrick Amar, MD.
Blink, a provider of affordable smart home security, has launched an advertising campaign which features a light-hearted slice-of-life portrait of Maggie, a busy, cost-conscious mother who values more--more time with her loved ones, and more bang for her buck. The campaign was created by Merman and directed by Eva Michon.
Acting as creative agency and production company, Merman tapped into its deep well of creative talent, including screenwriters and copywriters as well as directors and producers to ideate for the brand. Blink was presented with a half-dozen creative ideas for the campaign. The winning concept was created by Merman’s managing partner Kira Carstensen and in-house creative director, Jack Taylor Cox.
“We loved working with the incredible creative team at Blink,” said Carstensen. “They took our ideas and made them better. I am a huge fan of the product, and now the people who represent it. We hope this is the first of many projects with them--showing consumers how they can get more with Blink.”
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