Actress Bella Ramsey (Game of Thrones, The Last of Us) comes to the rescue–with the help of Apple Intelligence as her iPhone 16 Pro whips up a video remembrance of a child’s dearly departed pet, Swimmy the fish.
The personal context provided by Apple Intelligence thus relieves an adult, presumably the girl’s father, from the responsibility of fashioning a eulogy he’s clearly ill-equipped to deliver. In fact, he can’t even remember the beloved pet’s name, referring to Swimmy as “Fishy.”
David Shane of production company O Positive directed and Oscar-winning (Mank) cinematographer Erik Messerschmidt lensed the three-spot campaign starring Ramsey, including this :45 centered on Apple Intelligence’s capacity for creating custom memory movies.
The spots from agency TBWAMedia Arts Lab in L.A. and Sydney, appear on broadcast, YouTube, online video, cinema in select markets, and social media.
