Apple and the National Hockey League (NHL) have teamed up on a campaign that puts the spotlight on the iPad Pro and Apple Pencil Pro’s creative capabilities. The work centers on how three artists used Apple’s devices to design masks for the NHL’s top goaltenders, blending technology and sports in a celebratory display of digital artistry.
This “Made on iPad” film–directed by Mateus de Paula Santos via production company LOBO–showcases the creation of cool, personalized goalie masks.
Client Apple Agency TBWAMedia Arts Lab Canada Production Company LOBO Mateus de Paula Santos, director; Rob Hauer, DP. Postproduction/Editing LOBO. Music Get Ready Alex Banks x Magugu
The Japanese-based photo-sharing app FamilyAlbum, isn’t yet a household name in the U.S., but it does boast 23 million subscribers. To help break into the U.S., the brand recently teamed up with creative agency Familiar Creatures to launch its first major marketing campaign in the market. The campaign includes this :30--directed by Jordan Rodericks via SpangTV--which portrays the pressure a new mother faces as family and friends demand photos of her newborn, immediately after birth, reflecting the high expectations for immediate photo-sharing in today’s connected world. The satirical tone of the video is designed to capture the humor in real-life situations while promoting the user-friendly interface and stress-relief that FamilyAlbum provides along with free, unlimited storage. The campaign is tailored for busy families who want a straightforward solution to store and share important moments without overwhelming social media feeds or worrying about privacy. [video width="1920" height="1080" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2025/01/28140708/Family-Album.mp4"][/video] Read More
