This spot, titled “Get Ready,” features footage of movie and TV characters donning headgear of one sort or another, be it goggles, a mask or whatever, to embark upon an adventure. It serves as a fitting intro to the last person shown–who puts on the Vision Pro headset, Apple’s first spatial computer.
Vision Pro will become available to U.S, consumers starting on February 2, giving users digital experiences that leap off the screen and into their physical world.
Heralding the dawn and the potential of the mixed-reality market, this :30 is running on broadcast TV and Apple’s YouTube channel.
