The routine, sometimes mind-numbing morning commute becomes anything but routine–and a lot of fun–in this spot titled “Bounce” for the wireless charging Apple AirPods.
Our protagonist dons his AirPods earbuds–plugging into a catchy tune–and hits the sidewalk. But instead of his feet hitting the pavement, they instead get some spring from a trampoline-like effect. Seemingly every surface he touches puts a bounce–literally–in his step, propelling him along on his commute. He bounces about in the urban setting, making for a memorable joyride, accompanied by a soundtrack titled “I Learnt Some Jazz Today” from up-and-coming producer/composer Tessellated.
Oscar Hudson of Pulse Films directed for TBWAMedia Arts Lab.
CreditsClient Apple Agency TBWAMedia Arts Lab Production Pulse Films Oscar Hudson, director. Music/Sound "I Learnt Some Jazz Today," soundtrack by composer/producer Tessellated. Audio Post Formosa Group, Los Angeles John Bolen, mixer
TBWA\Media Arts Lab, Directing Team Megaforce Weigh In On Tongue-in-Cheek Apple Film
Directed by Megaforce via production company Iconoclast for agency TBWAMedia Arts Lab in L.A., this Apple film titled "No Sweat" features a weightlifter effortlessly spinning and manipulating massive weights as if they were batons, metaphorically representing the ability of the M4 family of chips--M4, M4 Pro, and M4 Max--to handle the most demanding workloads with ease, all set to Des’ree’s famed music track “You Gotta Be.” [video width="1046" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/11/01112010/M4-chip-No-Sweat-Apple.mp4"][/video] Read More