Apple has turned out its first-ever Shot on iPhone campaign produced entirely in Mexico with this film titled Huracán Ramírez vs. La Piñata Enchilada, pitting a retired luchador (a Lucha Libre freestyle wrestler) who dons his iconic mask once more to fight against a vengeful piñata that is terrorizing Mexico.
The film pays homage to a sport that’s part of the Mexican culture while demonstrating the cinematic prowess of the iPhone 14 Pro.
Huracán Ramírez vs. La Piñata Enchilada was directed by Los Perez, the filmmaking duo consisting of Tania Verduzco and Adrian Perez, for agency TBWAMedia Arts Lab LATAM.
CreditsClient Apple Agency TBWAMedia Arts Lab LATAM Production Company The Lift Los Perez, director; Alexis Zabe, DP. Music Kenny y Los Eléctricos; Nortec Collective; "Revueltas" by Xalapa Symphony Orchestra
NHS England, M&C Saatchi UK, Director Tom Tagholm Team On PSA Highlighting The Overlooked Signs Of A Stroke
National Health Service (NHS) England has unveiled a multichannel campaign, “Act FAST,” to raise awareness of the individual signs of a stroke and get people to call 999 as soon as they suspect they may be experiencing any one symptom. The push, which is part of the ongoing “Help Us, Help You” campaign, was developed in partnership with M&C Saatchi UK.
The campaign depicts everyday situations where everything might seem relatively normal, but where there’s the sign of someone experiencing a stroke.
A key component of the campaign is this :30--directed by Tom Tagholm of Various Films--which sets up the idea that initially, a stroke might not seem like much, highlighting key symptoms: from struggling to use a paint roller, to not being able to smile when watching TV, to slurring your speech when reading a story to your grandchild. The PSA emphasizes that time is critical, ending with the line: “Face or arm or speech, at the first sign, it’s time to call 999.”
Jo Bacon, Group CEO, M&C Saatchi UK, said, “We want to ensure people take action on the first symptom, rather than waiting for more conclusive signs. To help them understand that even when everything seems normal, something serious might be happening.”
Matt Lee, executive creative director, M&C Saatchi UK, commented: “This is important work. We wanted to explore that precise moment when your world shifts, quietly yet powerfully, off its axis during a stroke. We highlight how a tiny external moment can actually be seismic—an extraordinary gear change, framed in a really ordinary way.”
Director Tagholm shared, “My Dad suffered a stroke a few years ago and was saved from the worst by acting quickly, and by the work of the NHS. So there’s... Read More