The all-new 2026 Passport, Honda’s most off-road capable SUV ever, rolls out in a campaign from agency RPA--a prime component being this TV spot titled “Dream Up Anything” directed by Alessandro Pacciani of JOJX, with Psyop serving as VFX house. Marco Spier served as director for Psyop.

“Dream Up Anything” employs a series of animated brush strokes to mirror the slope and shape of rugged terrains to draw a connection between the all-new adventure vehicle Honda engineers dreamed up and the challenging roads Passport owners will strive to conquer. The spot is set to a soundtrack by “Good People,” a single by Mumford & Sons and Pharrell Williams.

Social media will play a big role in “Dream Up Anything,” with viewers able to enjoy several short-form videos highlighting all-new features of the Passport TrailSport – the ultimate Honda adventure vehicle – from a range of storytelling perspectives. From Passport’s ingenious picnic table accessory to its front recovery hooks, the social campaign demonstrates how seamlessly the all-new Passport TrailSport can transition from the city to the rugged outdoors.

Honda also will host a popular “Ask Me Anything” forum on Reddit on March 6 at 11am PT with Jody Suzuki, the product planner for the all-new 2026 Passport. During the live AMA, Reddit users can ask Jody questions about Passport to learn insider details about the SUV. In addition to the live AMA, Reddit posts will be live before, during and after the AMA event to provide further details on the 2026 Passport, and how the Passport can help enable rugged hobbies.

“Dream Up Anything” will be featured across multiple media platforms, from broadcast television and streaming to contextual digital media partnerships.... Read More