A nervous man sends his daughter out on her first solo car drive to high school. She reverses out of the house driveway, running over a skateboard and knocking over a trash can, as the dad looks on in an understandable state of high anxiety.
He is next seen seated at a table at home when the iPhone 15’s automatic “check in” feature notifies him that she has arrived at school safely. What a relief!
Andreas Nilsson of Biscuit Filmworks directed “New Driver” which came out of the in-house Apple agency. The spot is part of the ongoing “Relax, it’s iPhone” campaign.
Credits
Client Apple Agency Apple Production Company Biscuit Filmworks Andreas Nilsson, director. Music “Goodbye” by Aloe Blacc
Idris Elba returns as ServiceNow’s brand ambassador and evangelist CEO in this campaign from BBDO New York positioning the platform as providing a single solution that delivers AI to people across every corner of a company.
Directed by Matt Aselton of Arts & Sciences, the campaign includes this spot titled “Connecting Corners” in which Elba--accompanied by a skeptical sidekick--walks through a company, pointing out how AI is helping everyone work better, together.
Elba continues to prove he’s not just a spokesperson, but a true partner, with plans to integrate ServiceNow products across his own companies and partnering with ServiceNow to take on a project that’s near and dear to his heart — bringing Sherbro Island off the coast of Sierra Leone into the 21st Century by creating sustainable energy and clean water resources.
Jim Lesser, chief brand officer of ServiceNow, said, “In this campaign, Idris Elba knows that ServiceNow is the secret sauce to transforming business. We wanted to show how our platform makes AI agents work across every corner of business, solving problems, boosting productivity, and bringing everything together.”
