Apple Card has just launched its second installment of the “Reboot Your Credit Card” campaign with three humorous and cinematic ads directed by Andreas Nilsson. Included in that campaign–created by Apple’s in-house creative team, is this spot titled “Sweater,” in which we see how Apple Card can save you from everyday mishaps, in this case a shrunken sweater.
The campaign spots will appear on broadcast TV, Apple’s YouTube channel, and paid digital.
Client Apple Card Agency Apple Production Biscuit Filmworks Andreas Nilsson, director. Music “Täysikuu” by Olavi Virta.
Continuing their partnership to combat the mental health crisis among America’s youth, the Ad Council and McCann New York have released the latest installment of the “Sound It Out” campaign which focuses on helping parents and caregivers have meaningful conversations with their kids about emotional wellbeing.
The new work, “Listening is a Form of Love,” focuses on the important role parents and caregivers play in supporting young people’s emotional wellbeing and is supported by new data from Surgo Health’s Youth Mental Health Tracker. The survey highlights that: 55% of youth (ages 10-24) report mental health struggles; and one in five youth report symptoms of depression, and one in four report symptoms of anxiety.
The film includes an interactive digital experience that invites parents to practice “holding space” by pressing the space bar to listen to kids sharing what they wish their parents could hear, in their own words. Along with this literal interpretation of the active listening the campaign encourages, the website also gives valuable tools to help parents and caregivers be better listeners, and in turn, better support their kids.
There is also this 60-second PSA--directed by Alex Fischman Cardenas via Greenpoint Pictures--which underscores the power and importance of listening to your loved ones.
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