Apple Card has just launched its second installment of the “Reboot Your Credit Card” campaign with three humorous and cinematic ads directed by Andreas Nilsson. Included in that campaign–created by Apple’s in-house creative team, is this spot titled “Sweater,” in which we see how Apple Card can save you from everyday mishaps, in this case a shrunken sweater.
The campaign spots will appear on broadcast TV, Apple’s YouTube channel, and paid digital.
CreditsClient Apple Card Agency Apple Production Biscuit Filmworks Andreas Nilsson, director. Music “Täysikuu” by Olavi Virta.
TBWA\Media Arts Lab, Directing Team Megaforce Weigh In On Tongue-in-Cheek Apple Film
Directed by Megaforce via production company Iconoclast for agency TBWAMedia Arts Lab in L.A., this Apple film titled "No Sweat" features a weightlifter effortlessly spinning and manipulating massive weights as if they were batons, metaphorically representing the ability of the M4 family of chips--M4, M4 Pro, and M4 Max--to handle the most demanding workloads with ease, all set to Des’ree’s famed music track “You Gotta Be.” [video width="1046" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/11/01112010/M4-chip-No-Sweat-Apple.mp4"][/video] Read More