Apple Card has just launched its second installment of the “Reboot Your Credit Card” campaign with three humorous and cinematic ads directed by Andreas Nilsson. Included in that campaign–created by Apple’s in-house creative team, is this spot titled “Sweater,” in which we see how Apple Card can save you from everyday mishaps, in this case a shrunken sweater.
The campaign spots will appear on broadcast TV, Apple’s YouTube channel, and paid digital.
Client Apple Card Agency Apple Production Biscuit Filmworks Andreas Nilsson, director. Music “Täysikuu” by Olavi Virta.
The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.
This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.
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