In this Apple AirPods Pro spot “Jump”–directed by Sam Brown via production company Imperial Woodpecker for TBWAMedia Arts Lab–we find ourselves in a world that becomes a giant playground. A man puts in his AirPods Pro and starts jumping through his neighborhood, in a seemingly nonstop game of double dutch. The people he meets along the way turn an array of objects into jump ropes and the game continues as he goes on his journey.
With AirPods, our jumper can lose himself in music thanks to such features as Active Noise Cancellation which cancels out external noise, and All-Day Fit enabling him to move about freely through obstacles knowing full well that his AirPods will stay securely in place.
“Fallin Apart” by Australian artist, Young Franco, featuring Pell & Denzel Curry, provides the soundtrack to “Jump,” a spot which debuted during last night’s Grammy Awards telecast.
CreditsClient Apple AirPods Pro Agency TBWAMedia Arts Lab Production Company Imperial Woodpecker Sam Brown, director; Maria Jose Secco, DP; Megan Lawson, movement coach. Music “Fallin Apart” by Young Franco ft. Pell & Denzel Curry. Talent Kengo Sugino
TBWA\Media Arts Lab, Directing Team Megaforce Weigh In On Tongue-in-Cheek Apple Film
Directed by Megaforce via production company Iconoclast for agency TBWAMedia Arts Lab in L.A., this Apple film titled "No Sweat" features a weightlifter effortlessly spinning and manipulating massive weights as if they were batons, metaphorically representing the ability of the M4 family of chips--M4, M4 Pro, and M4 Max--to handle the most demanding workloads with ease, all set to Des’ree’s famed music track “You Gotta Be.” [video width="1046" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/11/01112010/M4-chip-No-Sweat-Apple.mp4"][/video] Read More