One of the video ads in AOL’s end of the year campaign is “Bacon,” which promotes AOL Food. Live action and animation combine to show a series of dishes with bacon in them, from macaroni and cheese to ice cream. As the food rolls along a conveyor belt, animated images of pigs, a Canadian mountie and Japanese text appear on screen. The film was shot with a Phantom HD camera with a 35mm lens in super slow motion. The animation was done in Flash.
Credits
Agency: AKQA Lars Bastholm, Tom Morhous, Leo Vladimirsky, creative directors; Janice Schiffman, producer; Lara Haarhoff, Alicia Lee, Erick Machado, account managers Production Company: Anonymous Content Sean Donnelly, director; Danielle Peretz, executive producer; Lydia Budianto, producer; Sean Donnelly, editorial; Tobais Arturi, compositing; Abbey Luck, animation; Cyrus Shahmir, sound design
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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