A new campaign, titled “What’s the Matter with Owen,” includes a series of television spots that tells the story of a college graduate who has just been hired as a programmer at GE. Thrilled with the new job, Owen will apply his skills to developing programming that helps revolutionize the way the world works. But much to his surprise, his family and friends think GE is just a manufacturing company.
In the commercial titled “Zazzies,” Owen’s job doesn’t look quite as thrilling as the new gig another colleague has landed–a job with an inane app development company called Zazzies.
The overall campaign introduces us to Owen, a programmer for the digital industrial age. Later this month, Owen will take over GE’s owned social media channels to talk about his early days on the job while posting behind-the-scenes moments.
Credits
Client GE Agency BBDO New York David Lubars, chief creative officer, worldwide; Greg Hahn, chief creative officer, NY; Michael Aimette, executive creative director; Judd Counsell, creative director/copywriter; Anne Lac, creative director/art director; George Sholley, executive producer; Theresa Reyes, producer; Joe Croson, associate director of interactive production; Mo Twine, interactive producer; Jason Merenda, Jessica Andrew, Jorge Brake, designers. Production Anonymous Content Tim Godsall, director; Rick Jarjoura, exec producer; Betsy Oliver, line producer. Editorial Arcade Edit Greg Scruton, editor; Laurel Smoliar, assistant editor; Sila Soyer, exec producer; Joanna Hall, producer. Audio Post Sonic Union
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.”
Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys.
“The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker.
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