This latest installment of AT&T’s “It Can Wait” campaign underscores the enormous risk taken when texting or using a cell phone while driving. Titled “The Unseen,” this spot addresses a research finding that drivers are more careful when driving with a child as a passenger. Yet when a driver is alone, texting and cell phone usages rises dramatically.
This :30, though, shows that sometimes a child is outside the car when a driver is distracted.
Frederic Planchon of Anonymous Content directed “The Unseen” for BBDO New York.
Credits
Client AT&T Agency BBDO New York David Lubars, chief creative officer, worldwide; Greg Hahn, chief creative officer, NY; Matt MacDonald, executive creative director; Rick Williams, creative director/copywriter; Marcel Yunes, creative director/art director; David Rolfe, director of integrated production; Julie Collins, group executive producer; Dan Blaney, executive producer. Production Anonymous Content Frederic Planchon, director; Eric Stern, managing director/exec producer; Sue Ellen Clair, exec producer; Kerry Haynie, head of production; Erin Wile, producer; Donald Cager, production supervisor; Jody Lee Lipes, DP. Editorial WORK Editorial Rich Orrick, editor; Erica Thompson, exec producer; Jamie Perritt, producer; Christopher Fetsch, Evelina Gokinayeva, assistant editor. VFX The Mill Gavin Wellsman, shoot supervisor/2D artist; Fergus McCall, colorist; Krissy Nordella, 2D lead artist; Heather Kennedy, Alex Miller, Nicolette Picardo, Alex Wysota, Kevin Donahue, 2D artists; Sandor Toledo, Peter Karnik, Alex Allain, 3D artists; Yuanbo Chen, design; Nirad “Bugs” Russell, sr. prdoucer; Sean Costelloe, exec producer. Audio Post Heard City Phil Loeb, mixer. Sound Design Brian Emrich, sound designer. Music Music track: “Villa Del Refugio” This will Destroy You, music artist.
Following World AIDS Day, which was celebrated on December 1, co-production companies Central Films and Freelance For track one man’s existential, and potentially career-altering, decision to “come out” as living with HIV in Spain in this public service spot titled “The HInVisible Celebrity.”
Out of agency Señora Rushmore for ViiV Healthcare Spain, in collaboration with GESIDA, SEISIDA, and Apoyo Positivo, the PSA--directed by Rodrigo García Sáiz via Central Films Spain--addresses the stigma against publicly living with HIV in Spanish society. In the more than 40 years since the first case of HIV appeared in Spain, no public figure in Spain has claimed to have HIV. Viiv Healthcare Spain asks, if there are 150,000 people with HIV in Spain (or approximately 1 in 300), why don’t we know anyone with HIV?
The central character, who dons a mask of television-pixelated anonymity, gives himself an introspective pep-talk ahead of announcing his status to the Spanish public. Along the way, he wonders what will become of his career, and reputation in general, even as he recognizes that his declaration could change Spain’s cultural landscape for the better and for all of those in Spain who live with HIV every day. As no public figure in Spain has ever announced living with HIV--due to fear of public rejection--this character realizes that such a role model could change that.
The character has already begun building social media awareness with his Instagram profile, @famosoinvihsible, which began cataloging his life as a public figure earlier this fall. Still, though, the figure either leaves himself out of the picture, faces away from the camera, or dons the pixelated mask associated with anonymous admission. “The HInVisible... Read More
