This latest installment of AT&T’s “It Can Wait” campaign underscores the enormous risk taken when texting or using a cell phone while driving. Titled “The Unseen,” this spot addresses a research finding that drivers are more careful when driving with a child as a passenger. Yet when a driver is alone, texting and cell phone usages rises dramatically.
This :30, though, shows that sometimes a child is outside the car when a driver is distracted.
Frederic Planchon of Anonymous Content directed “The Unseen” for BBDO New York.
Credits
Client AT&T Agency BBDO New York David Lubars, chief creative officer, worldwide; Greg Hahn, chief creative officer, NY; Matt MacDonald, executive creative director; Rick Williams, creative director/copywriter; Marcel Yunes, creative director/art director; David Rolfe, director of integrated production; Julie Collins, group executive producer; Dan Blaney, executive producer. Production Anonymous Content Frederic Planchon, director; Eric Stern, managing director/exec producer; Sue Ellen Clair, exec producer; Kerry Haynie, head of production; Erin Wile, producer; Donald Cager, production supervisor; Jody Lee Lipes, DP. Editorial WORK Editorial Rich Orrick, editor; Erica Thompson, exec producer; Jamie Perritt, producer; Christopher Fetsch, Evelina Gokinayeva, assistant editor. VFX The Mill Gavin Wellsman, shoot supervisor/2D artist; Fergus McCall, colorist; Krissy Nordella, 2D lead artist; Heather Kennedy, Alex Miller, Nicolette Picardo, Alex Wysota, Kevin Donahue, 2D artists; Sandor Toledo, Peter Karnik, Alex Allain, 3D artists; Yuanbo Chen, design; Nirad “Bugs” Russell, sr. prdoucer; Sean Costelloe, exec producer. Audio Post Heard City Phil Loeb, mixer. Sound Design Brian Emrich, sound designer. Music Music track: “Villa Del Refugio” This will Destroy You, music artist.
Hellmann’s Super Bowl commercial “When Sally Met Hellmann’s” brings together Billy Crystal and Meg Ryan--35 years after the 1980s’ hit rom-com When Harry Met Sally, evoking timeless flavor and nostalgia with the iconic line: “I’ll have what she’s having.” Reprising their beloved roles of Harry and Sally, the duo hilariously recreates the film’s unforgettable scene in Katz’s Delicatessen, with a deliciously creamy twist, thanks to Hellmann’s mayonnaise.
The :30 commercial finds Sally sitting across from Harry, wearing his classic cable knit fisherman’s sweater, celebrating their anniversary over a traditional deli lunch. Sally is displeased with her turkey sandwich until she adds a generous squeeze of rich and creamy Hellmann’s mayonnaise that adds mind-blowing flavor so palpable that the rest of the patrons can’t help but notice. So much so, award-nominated actress and producer, Sydney Sweeney, takes notice, delivering the famous line, “I’ll Have What She’s Having.”
This is a :60 version of the spot which was created by agency VML and directed by Jake Szymanski. (The :30 is slated to run during the second quarter of the Super Bowl.)
