This short film tells the inspiring story of a youth football coach, who despite the obstacles in his community, perseveres to raise money for uniforms and equipment–but with limited success until DICK'S Sporting Goods enters the picture. With the purchase of the Sports Matter green shoelaces from DICK’S Sporting Goods, a portion of proceeds are raised to help underfunded youth sports programs like our coach's Fifth Ward Saints. Per the initiative, $2 of every sale will be donated to The DICK’S Sporting Goods Foundation to support worthwhile underfunded sports endeavors.
Ben Quinn of Superprime directed this short, titled “Fifth Ward Saints,” for Anomaly, NY. Jeff Ferruzzo of Arcade edited the film.
CreditsClient DICK’S Sporting Goods Agency Anomaly Production Superprime Ben Quinn, director; Ryley Brown, DP; John Lesher, managing director; Michelle Ross, managing director/EP; Roger Zorovich, EP/head of production; Colleen O’Donnell, EP; Salli Ziles, producer. Editorial Arcade Jeff Ferruzzo, editor; Andrew Balasia, editorial assistant; Sila Soyer, EP/partner; Andrew Cravotta, post producer. Postproduction Arcade Tristan Wake, Flame artist; Mark Popham, Flame assistant.
The Best Work You May Never See: McCann NY, Director Christian Breslauer Sound Grande For New York Lottery
McCann New York launched a campaign for the New York Lottery which includes this music video-style spot directed by Christian Breslauer of London Alley. The :30 features a signature song, “Sounds Grande,” as we see our featured music video protagonist get into the lotto spirit thanks to the new GRANDE Scratch-Off Games (up to $3 million in cash prizes, and a chance drawing for one of 100 VIP trips to Billboard Latin Music Week in Miami). The new lotto games were designed by McCann Design, inspired by the colorful storefronts of New York bodegas. [video width="1920" height="1080" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/09/18010750/YNSL3561000H_NYL_SOUNDS-GRANDE_30_ENGLISH.mp4"][/video] Read More