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    Anomaly, Superprime, Arcade Team On “Fifth Ward Saints” For DICK’S Sporting Goods

    By SHOOTUpdated:No Comments3391 Views

    This short film tells the inspiring story of a youth football coach, who despite the obstacles in his community, perseveres to raise money for uniforms and equipment–but with limited success until DICK'S Sporting Goods enters the picture. With the purchase of the Sports Matter green shoelaces from DICK’S Sporting Goods, a portion of proceeds are raised to help underfunded youth sports programs like our coach's Fifth Ward Saints. Per the initiative, $2 of every sale will be donated to The DICK’S Sporting Goods Foundation to support worthwhile underfunded sports endeavors. 

    Ben Quinn of Superprime directed this short, titled “Fifth Ward Saints,” for Anomaly, NY. Jeff Ferruzzo of Arcade edited the film.

    Credits

    Client DICK’S Sporting Goods Agency Anomaly Production Superprime Ben Quinn, director; Ryley Brown, DP; John Lesher, managing director; Michelle Ross, managing director/EP; Roger Zorovich, EP/head of production; Colleen O’Donnell, EP; Salli Ziles, producer. Editorial Arcade Jeff Ferruzzo, editor; Andrew Balasia, editorial assistant; Sila Soyer, EP/partner; Andrew Cravotta, post producer. Postproduction Arcade Tristan Wake, Flame artist; Mark Popham, Flame assistant.

    Genre:Documentary
    Media Type:Film: Short
    ScreenWork Categories:Short film
    Video Tags:AnomalyArcadeBen QuinnJeff FerruzzoSuperprime



    Top Spot of the Week: AlmapBBDO, Director Lu Villaca Team On A Show Of Strength For Women and Johnnie Walker

    Thursday, December 19, 2024

    Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.” Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys. “The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker. [video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/12/19005421/Johnnie-Walker-StrongAreTheWomen-1.mp4"][/video] Read More

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