This short film tells the inspiring story of a youth football coach, who despite the obstacles in his community, perseveres to raise money for uniforms and equipment–but with limited success until DICK'S Sporting Goods enters the picture. With the purchase of the Sports Matter green shoelaces from DICK’S Sporting Goods, a portion of proceeds are raised to help underfunded youth sports programs like our coach's Fifth Ward Saints. Per the initiative, $2 of every sale will be donated to The DICK’S Sporting Goods Foundation to support worthwhile underfunded sports endeavors.
Ben Quinn of Superprime directed this short, titled “Fifth Ward Saints,” for Anomaly, NY. Jeff Ferruzzo of Arcade edited the film.
