In celebration of Armed Forces Day this past Saturday (5/20), Johnnie Walker released the next installment of its Keep Walking America campaign with a new spot titled “Homecoming.”
The piece highlights the homecoming of a U.S. veteran as he is welcomed home by friends and family. Keep Walking America’s anthem, “This Land Is Your Land,” is softly spoken in the background.
To further honor the courageous men and women who fight for our country, Johnnie Walker is calling on all U.S citizens to join in on a “virtual walk.” To participate, people can share a photo or message on social media through Memorial Day, May 29, about their walk using #KeepWalkingAmerica and tagging @JohnnieWalkerUS. For each participating post using the designated hashtag, Johnnie Walker will donate $10 making a charitable donation up to $30,000 to support Hire Heroes, a non-profit organization with a mission to provide career coaching to transitioning U.S military members, veterans and military spouses.
Client Johnnie Walker Agency Anomaly New York Production Anonymous Content Chris Sargent, director; Ayelet Weinerman, exec producer. Editorial Saints Editorial Ross Birchall, editor. Audio Post Heard City Postproduction Method Studios Voiceover Rommel Molina
Top Spot of the Week: iPhone 16, Director David Shane “Write Smarter” With Apple Intelligence
Created by Apple’s in-house agency and directed by David Shane of production company O Positive, this commercial is one of two which continues the Apple Intelligence campaign for the iPhone 16.
Apple Intelligence is the personal intelligence system that can make users look, feel and be smarter. In the case of this “Write smarter” ad, we meet an office worker who leverages Apple Intelligence on his iPhone 16 Pro to dramatically improve his barely literate email to one that is professional, concise and has a measure of eloquence--much to the surprise and amazement of his boss.
This slice of office life highlights the value of key Apple Intelligence upgrades, including Writing Tools which work wonders with the quality of how one communicates and connects with others.
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