In celebration of Armed Forces Day this past Saturday (5/20), Johnnie Walker released the next installment of its Keep Walking America campaign with a new spot titled “Homecoming.”
The piece highlights the homecoming of a U.S. veteran as he is welcomed home by friends and family. Keep Walking America’s anthem, “This Land Is Your Land,” is softly spoken in the background.
To further honor the courageous men and women who fight for our country, Johnnie Walker is calling on all U.S citizens to join in on a “virtual walk.” To participate, people can share a photo or message on social media through Memorial Day, May 29, about their walk using #KeepWalkingAmerica and tagging @JohnnieWalkerUS. For each participating post using the designated hashtag, Johnnie Walker will donate $10 making a charitable donation up to $30,000 to support Hire Heroes, a non-profit organization with a mission to provide career coaching to transitioning U.S military members, veterans and military spouses.
Client Johnnie Walker Agency Anomaly New York Production Anonymous Content Chris Sargent, director; Ayelet Weinerman, exec producer. Editorial Saints Editorial Ross Birchall, editor. Audio Post Heard City Postproduction Method Studios Voiceover Rommel Molina
The Best Work You May Never See: Rodrigo Garcia Saiz Directs “The HInVisible Celebrity” To Address Spain’s Stigma Over HIV
Following World AIDS Day, which was celebrated on December 1, co-production companies Central Films and Freelance For track one man’s existential, and potentially career-altering, decision to “come out” as living with HIV in Spain in this public service spot titled “The HInVisible Celebrity.”
Out of agency Señora Rushmore for ViiV Healthcare Spain, in collaboration with GESIDA, SEISIDA, and Apoyo Positivo, the PSA--directed by Rodrigo García Sáiz via Central Films Spain--addresses the stigma against publicly living with HIV in Spanish society. In the more than 40 years since the first case of HIV appeared in Spain, no public figure in Spain has claimed to have HIV. Viiv Healthcare Spain asks, if there are 150,000 people with HIV in Spain (or approximately 1 in 300), why don’t we know anyone with HIV?
The central character, who dons a mask of television-pixelated anonymity, gives himself an introspective pep-talk ahead of announcing his status to the Spanish public. Along the way, he wonders what will become of his career, and reputation in general, even as he recognizes that his declaration could change Spain’s cultural landscape for the better and for all of those in Spain who live with HIV every day. As no public figure in Spain has ever announced living with HIV--due to fear of public rejection--this character realizes that such a role model could change that.
The character has already begun building social media awareness with his Instagram profile, @famosoinvihsible, which began cataloging his life as a public figure earlier this fall. Still, though, the figure either leaves himself out of the picture, faces away from the camera, or dons the pixelated mask associated with anonymous admission. “The HInVisible... Read More