In celebration of Armed Forces Day this past Saturday (5/20), Johnnie Walker released the next installment of its Keep Walking America campaign with a new spot titled “Homecoming.”
The piece highlights the homecoming of a U.S. veteran as he is welcomed home by friends and family. Keep Walking America’s anthem, “This Land Is Your Land,” is softly spoken in the background.
To further honor the courageous men and women who fight for our country, Johnnie Walker is calling on all U.S citizens to join in on a “virtual walk.” To participate, people can share a photo or message on social media through Memorial Day, May 29, about their walk using #KeepWalkingAmerica and tagging @JohnnieWalkerUS. For each participating post using the designated hashtag, Johnnie Walker will donate $10 making a charitable donation up to $30,000 to support Hire Heroes, a non-profit organization with a mission to provide career coaching to transitioning U.S military members, veterans and military spouses.
Client Johnnie Walker Agency Anomaly New York Production Anonymous Content Chris Sargent, director; Ayelet Weinerman, exec producer. Editorial Saints Editorial Ross Birchall, editor. Audio Post Heard City Postproduction Method Studios Voiceover Rommel Molina
Brady Corbet Makes Commercial Directing Debut With Bloomberg Media Campaign Out Of W+K NY
“The Contextualist,” the latest chapter in Bloomberg Media’s “Context Changes Everything” brand platform, debuts today (3/6), creatively distinguishing Bloomberg.com & the Bloomberg app subscription’s value for global business and government leaders. The new concept builds on the campaign’s foundation of context--the power of Bloomberg’s journalism to draw deft connections between its wealth of news, insights and data in every corner of the world.
Golden Globe and BAFTA-award winning filmmaker Brady Corbet (The Brutalist) directed three new spots for the campaign via magna studios in his debut helming brand commercials. This spot titled “The Price of Tea in China” takes a well-known and seemingly simple idiom and unpacks its complexity as an international business story in a 30-second journey. (The other two commercials are “Bird in the Hand” and “Rising Tides.” The “Context” campaign continues to be developed in collaboration agency Wieden+Kennedy New York.
“‘Context Changes Everything’ has become an important rallying point with consumers to remind them what’s unique about Bloomberg as we continue to double down on global news coverage for them,” said Julia Beizer, COO, Bloomberg Media. “‘The Contextualist’ moves the brand forward by personifying the prevailing ideas of intellect, curiosity and ambition. We’ve gained more than 100,000 subscribers in the time since we first launched the campaign in September 2023, and it remains an important driving element of our investment to continue growing and engaging subscribers in the years to come.”
“As my directorial debut in the world of advertisement, I’m proud of this work for Bloomberg and how it addresses the importance of... Read More