This year’s campaign for RIMOWA premium luggage sees a natural evolution in storytelling from the German brand. As people look more and more to travel as not just a means for personal advancement but also a catalyst for inner transformation, this fourth chapter of the “Never Still” campaign brings to life the inspiring stories of a new set of global icons. First, world class athlete Sir Lewis Hamilton, who, alongside a long career traveling around the world with Formula 1, continues
to remain open-hearted and inspired by the new places he visits and people he meets.
Next, global K-Pop superstar Rosé brings a fresh perspective to the meaning of home and what is truly important in a life of purposeful travel.
And finally, there’s football prodigy Kylian Mbappé, whose inspiring activities both on and off the pitch have created a wave of change for young people around the world.
This anthem spot includes scenes featuring Hamilton (directed by Ebeneza Blanche of production house SMUGGLER), Rosé (directed by Fenn O’Meally of SMUGGLER) and Mbappé (directed by Harrison Boyce of Group Thrpy).
Together, these global icons’ progressive mindsets and purposeful travels create ripple effects that move themselves and the world forward. The campaign has been scored by globally renowned composer, Hans Zimmer—marking his second collaboration with the brand this year.
Camilla Harrisson, CEO, Anomaly London, said, “This fourth chapter of ‘Never Still’ perfectly encapsulates not only the spirit of RIMOWA but the brand’s philosophy on purposeful travel. In a considered step change, this year we celebrate three iconic owners who travel not just to better themselves, but to create impact in the world around them.”
CreditsClient RIMOWA Agency Anomaly London Paulina Thompson, head of strategy; Leo Marks, Sebassan Lyman, group creative directors; Lyndarn Harrison, creative (art director); Becky Ross, creative (copy); Behrad Taherparvar, Jonty Harbinson, group design directors; Peggy Want, Kelly Satchell, Ben Gilpin, design directors; Peter Andrea, creative visualizer; Clare Sullivan, executive producer; Savannah King, producer; Miles Hempleman-Adams, production coordinator. Production SMUGGLER Ebeneza Blanche, director (Sir Lewis Hamilton portion); SMUGGLER Fenn O’Meally, director (Rosé portion); Group Thrpy, Harrison Boyce, director (Kylian Mbappé portion) Editorial Cabin LA/London JoJo King, editor. Online Post Absolute Post Color Grade The King of Birds Aurbrey Woodiwiss, colorist; Music Hans Zimmer, composer. Sound Design & Mix Raphael Ajuelos, sound designer/mixer; Ines Adam, Nathan Bonetto, foley.
NHS England, M&C Saatchi UK, Director Tom Tagholm Team On PSA Highlighting The Overlooked Signs Of A Stroke
National Health Service (NHS) England has unveiled a multichannel campaign, “Act FAST,” to raise awareness of the individual signs of a stroke and get people to call 999 as soon as they suspect they may be experiencing any one symptom. The push, which is part of the ongoing “Help Us, Help You” campaign, was developed in partnership with M&C Saatchi UK.
The campaign depicts everyday situations where everything might seem relatively normal, but where there’s the sign of someone experiencing a stroke.
A key component of the campaign is this :30--directed by Tom Tagholm of Various Films--which sets up the idea that initially, a stroke might not seem like much, highlighting key symptoms: from struggling to use a paint roller, to not being able to smile when watching TV, to slurring your speech when reading a story to your grandchild. The PSA emphasizes that time is critical, ending with the line: “Face or arm or speech, at the first sign, it’s time to call 999.”
Jo Bacon, Group CEO, M&C Saatchi UK, said, “We want to ensure people take action on the first symptom, rather than waiting for more conclusive signs. To help them understand that even when everything seems normal, something serious might be happening.”
Matt Lee, executive creative director, M&C Saatchi UK, commented: “This is important work. We wanted to explore that precise moment when your world shifts, quietly yet powerfully, off its axis during a stroke. We highlight how a tiny external moment can actually be seismic—an extraordinary gear change, framed in a really ordinary way.”
Director Tagholm shared, “My Dad suffered a stroke a few years ago and was saved from the worst by acting quickly, and by the work of the NHS. So there’s... Read More