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    Anomaly LA, Smuggler Director Rühmann Let Us Meet Our Shoes At The Source For Allbirds

    By SHOOTUpdated:No Comments2615 Views

    In its first work for the San Francisco-based material innovation brand Allbirds, Anomaly Los Angeles launches Meet Your Shoes, an integrated pre-holiday campaign that breaks today across digital video, cinema, streaming audio, social, and outdoor media. Meet Your Shoes highlights Allbirds’ original Wool Runners, made from ZQ-certified merino wool and the Tree Runners, sourced from FSC certified eucalyptus trees. Both shoes utilize natural and recycled materials, such as laces made from recycled plastic bottles and insoles developed from castor bean oil. As Allbirds’ largest marketing effort to date, the campaign invites the public to meet the source of their shoes.

    Included in the campaign mix are offbeat humorous films directed by Björn Rühmann of production house Smuggler featuring characters who are compelled to literally “meet their shoes” at the source. In this ScreenWork selection titled “Sheep Meeting,” we meet the Wool Runners shoes in their purest form.

    “No other shoe company can say, with pride, where your shoes come from,” said Josh Fell, chief creative officer at Anomaly LA. “But Allbirds can. Because they come from nature. From trees. From sheep. From sugar. Brilliant and simple.”

    Credits

    Client Allbirds Agency Anomaly LA Production Smuggler Björn Rühmann, director; Benjamin Kitchens, DP. Editorial Arcade Greg Scruton, editor. Color MPC Finishing Timber Music Walker Sound Design One Thousand Birds Audio Post Lime Studios Matt Miller, mixer.

    Genre:Comedy
    ScreenWork Categories:Commercial
    Video Tags:Anomaly Los AngelesBjörn RühmannSmuggler



    Ad Council and McCann NY Lend An Ear, Show That “Listening Is A Form Of Love”

    Friday, December 20, 2024

    Continuing their partnership to combat the mental health crisis among America’s youth, the Ad Council and McCann New York have released the latest installment of the “Sound It Out” campaign which focuses on helping parents and caregivers have meaningful conversations with their kids about emotional wellbeing.

    The new work, “Listening is a Form of Love,” focuses on the important role parents and caregivers play in supporting young people’s emotional wellbeing and is supported by new data from Surgo Health’s Youth Mental Health Tracker. The survey highlights that: 55% of youth (ages 10-24) report mental health struggles; and one in five youth report symptoms of depression, and one in four report symptoms of anxiety.

    The film includes an interactive digital experience that invites parents to practice “holding space” by pressing the space bar to listen to kids sharing what they wish their parents could hear, in their own words. Along with this literal interpretation of the active listening the campaign encourages, the website also gives valuable tools to help parents and caregivers be better listeners, and in turn, better support their kids.

    There is also this 60-second PSA--directed by Alex Fischman Cardenas via Greenpoint Pictures--which underscores the power and importance of listening to your loved ones.

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