In its first work for the San Francisco-based material innovation brand Allbirds, Anomaly Los Angeles launches Meet Your Shoes, an integrated pre-holiday campaign that breaks today across digital video, cinema, streaming audio, social, and outdoor media. Meet Your Shoes highlights Allbirds’ original Wool Runners, made from ZQ-certified merino wool and the Tree Runners, sourced from FSC certified eucalyptus trees. Both shoes utilize natural and recycled materials, such as laces made from recycled plastic bottles and insoles developed from castor bean oil. As Allbirds’ largest marketing effort to date, the campaign invites the public to meet the source of their shoes.
Included in the campaign mix are offbeat humorous films directed by Björn Rühmann of production house Smuggler featuring characters who are compelled to literally “meet their shoes” at the source. In this ScreenWork selection titled “Sheep Meeting,” we meet the Wool Runners shoes in their purest form.
“No other shoe company can say, with pride, where your shoes come from,” said Josh Fell, chief creative officer at Anomaly LA. “But Allbirds can. Because they come from nature. From trees. From sheep. From sugar. Brilliant and simple.”
CreditsClient Allbirds Agency Anomaly LA Production Smuggler Björn Rühmann, director; Benjamin Kitchens, DP. Editorial Arcade Greg Scruton, editor. Color MPC Finishing Timber Music Walker Sound Design One Thousand Birds Audio Post Lime Studios Matt Miller, mixer.
The Best Work You May Never See: McCann NY, Director Christian Breslauer Sound Grande For New York Lottery
McCann New York launched a campaign for the New York Lottery which includes this music video-style spot directed by Christian Breslauer of London Alley. The :30 features a signature song, “Sounds Grande,” as we see our featured music video protagonist get into the lotto spirit thanks to the new GRANDE Scratch-Off Games (up to $3 million in cash prizes, and a chance drawing for one of 100 VIP trips to Billboard Latin Music Week in Miami). The new lotto games were designed by McCann Design, inspired by the colorful storefronts of New York bodegas. [video width="1920" height="1080" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/09/18010750/YNSL3561000H_NYL_SOUNDS-GRANDE_30_ENGLISH.mp4"][/video] Read More