Designed to generate excitement and buzz ahead of the launch of Final Fantasy® XVI, global game developer Square Enix’s “Fate Will Fall” campaign from Anomaly LA includes this three-and-a-half minute film titled “Requiem,” directed by Diego Contreras of production company Love Song.
The online film brings to life the story that drives the latest iteration of the Final Fantasy franchise, with a score by composer Masayoshi Soken and visual effects from Blacksmith.
While the long-form film will only live on YouTube, the accompanying campaign will run across broadcast, OLV, social, and OOH in North America, Europe, LATAM, and Australia. Final Fantasy XVI will become available worldwide for the PlayStation®5 console starting on Thursday (6/22).
CreditsClient Square Enix Agency Anomaly LA Khara Wagner, managing partner/president; Josh Fell, partner/chief creative officer; Aisea Laungaue, partner/chief strategy officer; Jeremy Wirth, group creative director; Jimmy Burton, Will Lindberg, creative directors; Donald Kim, copywriter; Kelsey Shang, art director; Erika Madison, head of production; Helena Miller, executive producer; Christine Hurty, sr. producer; Jennifer Predvil, associate producer; Asa Pojmann, Emily Orr, brand strategist; Will Millar, communications strategy director; Kimberly Van, sr. communications strategist. Production Company Love Song Diego Contreras, director; Kelly Bayett, managing partner/exec producer; Daniel Wolfe, partner; Deannie O’Neil, exec producer; Paige Kauffman, head of production; Stine Moisen, producer; Sari Thayer, production supervisor; Francois Caillaud, 1st AD; Matyas Erdely, DP. Production Services Company Division Film Rok Bukovec, Charlie Holling, exec producers; Urska Vardijan, line producer; Domnana Hay, production manager; Bor Pletersek, Nina Butkovic, production coordinators; Urska Samec, 1st AD; Nikolina Jurisic, 2nd AD; Miha Knific, production designer; Rozalija Peternelj, art director; Hera Znidarsic, decorator; Tom Vinkler, prop master; Kristian Repalust, head SFX; Monika Lorber, stylist; Alja Susnik, makeup artist; Hector Bejaraan, hair; Attila Pfeffer, Steadicam; Nicolas Gaillard, drone; Martin Jelovsek, sound. Editorial Cabin Editing Company Sam Ostrove, editor; Carr Schilling, managing partner; Katy Lester, producer; Brad Dupree, cutting assistant. VFX/Color/Finishing Blacksmith Ben Kwok, VFX supervisor, and 2D team lead compositor; Tuna Unalan, VFX supervisor and 3D team CG lead; Ben Elliot, FX lead; Eric Concepcion, Thomas Panayiotou, Yebin Ahn, Gustavo Bellon, compositors; Clemens den Exter, title animator; Ben Elliot, Cathy Phan, Kushal Das, CG FX artists; Pablo Estrella, Nick Owoyemi, CG generalists; Ohad Bracha, CG rigger; Paul Wei, CG animation; Onur Cayli, matte painting & CG generalist; Mikey Pehanich, colorist; Sm Howells, color assistant; Sophie Mitchell producer; Joey Witten, production coordinator; Adam Vevang, color producer; Perry Tate, head of production; Charlotte Arnold, exec producer. (Toolbox: Houdini, Arnold, Maya, ZBrush, Substance Painter, Nuke, Flame) Sound Lime Studios Rohan Young, sound designer and mixer; Susie Boyajan, exec producer; Cassie Underwood, associate producer; Jeremy Nichols, assistant engineer. Music Masayoshi Soken, composer.
NHS England, M&C Saatchi UK, Director Tom Tagholm Team On PSA Highlighting The Overlooked Signs Of A Stroke
National Health Service (NHS) England has unveiled a multichannel campaign, “Act FAST,” to raise awareness of the individual signs of a stroke and get people to call 999 as soon as they suspect they may be experiencing any one symptom. The push, which is part of the ongoing “Help Us, Help You” campaign, was developed in partnership with M&C Saatchi UK.
The campaign depicts everyday situations where everything might seem relatively normal, but where there’s the sign of someone experiencing a stroke.
A key component of the campaign is this :30--directed by Tom Tagholm of Various Films--which sets up the idea that initially, a stroke might not seem like much, highlighting key symptoms: from struggling to use a paint roller, to not being able to smile when watching TV, to slurring your speech when reading a story to your grandchild. The PSA emphasizes that time is critical, ending with the line: “Face or arm or speech, at the first sign, it’s time to call 999.”
Jo Bacon, Group CEO, M&C Saatchi UK, said, “We want to ensure people take action on the first symptom, rather than waiting for more conclusive signs. To help them understand that even when everything seems normal, something serious might be happening.”
Matt Lee, executive creative director, M&C Saatchi UK, commented: “This is important work. We wanted to explore that precise moment when your world shifts, quietly yet powerfully, off its axis during a stroke. We highlight how a tiny external moment can actually be seismic—an extraordinary gear change, framed in a really ordinary way.”
Director Tagholm shared, “My Dad suffered a stroke a few years ago and was saved from the worst by acting quickly, and by the work of the NHS. So there’s... Read More