Designed to generate excitement and buzz ahead of the launch of Final Fantasy® XVI, global game developer Square Enix’s “Fate Will Fall” campaign from Anomaly LA includes this three-and-a-half minute film titled “Requiem,” directed by Diego Contreras of production company Love Song.
The online film brings to life the story that drives the latest iteration of the Final Fantasy franchise, with a score by composer Masayoshi Soken and visual effects from Blacksmith.
While the long-form film will only live on YouTube, the accompanying campaign will run across broadcast, OLV, social, and OOH in North America, Europe, LATAM, and Australia. Final Fantasy XVI will become available worldwide for the PlayStation®5 console starting on Thursday (6/22).
Credits
Client Square Enix Agency Anomaly LA Khara Wagner, managing partner/president; Josh Fell, partner/chief creative officer; Aisea Laungaue, partner/chief strategy officer; Jeremy Wirth, group creative director; Jimmy Burton, Will Lindberg, creative directors; Donald Kim, copywriter; Kelsey Shang, art director; Erika Madison, head of production; Helena Miller, executive producer; Christine Hurty, sr. producer; Jennifer Predvil, associate producer; Asa Pojmann, Emily Orr, brand strategist; Will Millar, communications strategy director; Kimberly Van, sr. communications strategist. Production Company Love Song Diego Contreras, director; Kelly Bayett, managing partner/exec producer; Daniel Wolfe, partner; Deannie O’Neil, exec producer; Paige Kauffman, head of production; Stine Moisen, producer; Sari Thayer, production supervisor; Francois Caillaud, 1st AD; Matyas Erdely, DP. Production Services Company Division Film Rok Bukovec, Charlie Holling, exec producers; Urska Vardijan, line producer; Domnana Hay, production manager; Bor Pletersek, Nina Butkovic, production coordinators; Urska Samec, 1st AD; Nikolina Jurisic, 2nd AD; Miha Knific, production designer; Rozalija Peternelj, art director; Hera Znidarsic, decorator; Tom Vinkler, prop master; Kristian Repalust, head SFX; Monika Lorber, stylist; Alja Susnik, makeup artist; Hector Bejaraan, hair; Attila Pfeffer, Steadicam; Nicolas Gaillard, drone; Martin Jelovsek, sound. Editorial Cabin Editing Company Sam Ostrove, editor; Carr Schilling, managing partner; Katy Lester, producer; Brad Dupree, cutting assistant. VFX/Color/Finishing Blacksmith Ben Kwok, VFX supervisor, and 2D team lead compositor; Tuna Unalan, VFX supervisor and 3D team CG lead; Ben Elliot, FX lead; Eric Concepcion, Thomas Panayiotou, Yebin Ahn, Gustavo Bellon, compositors; Clemens den Exter, title animator; Ben Elliot, Cathy Phan, Kushal Das, CG FX artists; Pablo Estrella, Nick Owoyemi, CG generalists; Ohad Bracha, CG rigger; Paul Wei, CG animation; Onur Cayli, matte painting & CG generalist; Mikey Pehanich, colorist; Sm Howells, color assistant; Sophie Mitchell producer; Joey Witten, production coordinator; Adam Vevang, color producer; Perry Tate, head of production; Charlotte Arnold, exec producer. (Toolbox: Houdini, Arnold, Maya, ZBrush, Substance Painter, Nuke, Flame) Sound Lime Studios Rohan Young, sound designer and mixer; Susie Boyajan, exec producer; Cassie Underwood, associate producer; Jeremy Nichols, assistant engineer. Music Masayoshi Soken, composer.
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.”
Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys.
“The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker.
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