Designed to generate excitement and buzz ahead of the launch of Final Fantasy® XVI, global game developer Square Enix’s “Fate Will Fall” campaign from Anomaly LA includes this three-and-a-half minute film titled “Requiem,” directed by Diego Contreras of production company Love Song.
The online film brings to life the story that drives the latest iteration of the Final Fantasy franchise, with a score by composer Masayoshi Soken and visual effects from Blacksmith.
While the long-form film will only live on YouTube, the accompanying campaign will run across broadcast, OLV, social, and OOH in North America, Europe, LATAM, and Australia. Final Fantasy XVI will become available worldwide for the PlayStation®5 console starting on Thursday (6/22).
Credits
Client Square Enix Agency Anomaly LA Khara Wagner, managing partner/president; Josh Fell, partner/chief creative officer; Aisea Laungaue, partner/chief strategy officer; Jeremy Wirth, group creative director; Jimmy Burton, Will Lindberg, creative directors; Donald Kim, copywriter; Kelsey Shang, art director; Erika Madison, head of production; Helena Miller, executive producer; Christine Hurty, sr. producer; Jennifer Predvil, associate producer; Asa Pojmann, Emily Orr, brand strategist; Will Millar, communications strategy director; Kimberly Van, sr. communications strategist. Production Company Love Song Diego Contreras, director; Kelly Bayett, managing partner/exec producer; Daniel Wolfe, partner; Deannie O’Neil, exec producer; Paige Kauffman, head of production; Stine Moisen, producer; Sari Thayer, production supervisor; Francois Caillaud, 1st AD; Matyas Erdely, DP. Production Services Company Division Film Rok Bukovec, Charlie Holling, exec producers; Urska Vardijan, line producer; Domnana Hay, production manager; Bor Pletersek, Nina Butkovic, production coordinators; Urska Samec, 1st AD; Nikolina Jurisic, 2nd AD; Miha Knific, production designer; Rozalija Peternelj, art director; Hera Znidarsic, decorator; Tom Vinkler, prop master; Kristian Repalust, head SFX; Monika Lorber, stylist; Alja Susnik, makeup artist; Hector Bejaraan, hair; Attila Pfeffer, Steadicam; Nicolas Gaillard, drone; Martin Jelovsek, sound. Editorial Cabin Editing Company Sam Ostrove, editor; Carr Schilling, managing partner; Katy Lester, producer; Brad Dupree, cutting assistant. VFX/Color/Finishing Blacksmith Ben Kwok, VFX supervisor, and 2D team lead compositor; Tuna Unalan, VFX supervisor and 3D team CG lead; Ben Elliot, FX lead; Eric Concepcion, Thomas Panayiotou, Yebin Ahn, Gustavo Bellon, compositors; Clemens den Exter, title animator; Ben Elliot, Cathy Phan, Kushal Das, CG FX artists; Pablo Estrella, Nick Owoyemi, CG generalists; Ohad Bracha, CG rigger; Paul Wei, CG animation; Onur Cayli, matte painting & CG generalist; Mikey Pehanich, colorist; Sm Howells, color assistant; Sophie Mitchell producer; Joey Witten, production coordinator; Adam Vevang, color producer; Perry Tate, head of production; Charlotte Arnold, exec producer. (Toolbox: Houdini, Arnold, Maya, ZBrush, Substance Painter, Nuke, Flame) Sound Lime Studios Rohan Young, sound designer and mixer; Susie Boyajan, exec producer; Cassie Underwood, associate producer; Jeremy Nichols, assistant engineer. Music Masayoshi Soken, composer.
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The film’s protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a child’s life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace – Preventive Programs, the founding organization of the “Bullying-Free Schools” program, which has been equipping institutions with resources to combat school violence for 12 years.
“Research indicates that stains on a uniform can... Read More
