Designed to generate excitement and buzz ahead of the launch of Final Fantasy® XVI, global game developer Square Enix’s “Fate Will Fall” campaign from Anomaly LA includes this three-and-a-half minute film titled “Requiem,” directed by Diego Contreras of production company Love Song.
The online film brings to life the story that drives the latest iteration of the Final Fantasy franchise, with a score by composer Masayoshi Soken and visual effects from Blacksmith.
While the long-form film will only live on YouTube, the accompanying campaign will run across broadcast, OLV, social, and OOH in North America, Europe, LATAM, and Australia. Final Fantasy XVI will become available worldwide for the PlayStation®5 console starting on Thursday (6/22).
Credits
Client Square Enix Agency Anomaly LA Khara Wagner, managing partner/president; Josh Fell, partner/chief creative officer; Aisea Laungaue, partner/chief strategy officer; Jeremy Wirth, group creative director; Jimmy Burton, Will Lindberg, creative directors; Donald Kim, copywriter; Kelsey Shang, art director; Erika Madison, head of production; Helena Miller, executive producer; Christine Hurty, sr. producer; Jennifer Predvil, associate producer; Asa Pojmann, Emily Orr, brand strategist; Will Millar, communications strategy director; Kimberly Van, sr. communications strategist. Production Company Love Song Diego Contreras, director; Kelly Bayett, managing partner/exec producer; Daniel Wolfe, partner; Deannie O’Neil, exec producer; Paige Kauffman, head of production; Stine Moisen, producer; Sari Thayer, production supervisor; Francois Caillaud, 1st AD; Matyas Erdely, DP. Production Services Company Division Film Rok Bukovec, Charlie Holling, exec producers; Urska Vardijan, line producer; Domnana Hay, production manager; Bor Pletersek, Nina Butkovic, production coordinators; Urska Samec, 1st AD; Nikolina Jurisic, 2nd AD; Miha Knific, production designer; Rozalija Peternelj, art director; Hera Znidarsic, decorator; Tom Vinkler, prop master; Kristian Repalust, head SFX; Monika Lorber, stylist; Alja Susnik, makeup artist; Hector Bejaraan, hair; Attila Pfeffer, Steadicam; Nicolas Gaillard, drone; Martin Jelovsek, sound. Editorial Cabin Editing Company Sam Ostrove, editor; Carr Schilling, managing partner; Katy Lester, producer; Brad Dupree, cutting assistant. VFX/Color/Finishing Blacksmith Ben Kwok, VFX supervisor, and 2D team lead compositor; Tuna Unalan, VFX supervisor and 3D team CG lead; Ben Elliot, FX lead; Eric Concepcion, Thomas Panayiotou, Yebin Ahn, Gustavo Bellon, compositors; Clemens den Exter, title animator; Ben Elliot, Cathy Phan, Kushal Das, CG FX artists; Pablo Estrella, Nick Owoyemi, CG generalists; Ohad Bracha, CG rigger; Paul Wei, CG animation; Onur Cayli, matte painting & CG generalist; Mikey Pehanich, colorist; Sm Howells, color assistant; Sophie Mitchell producer; Joey Witten, production coordinator; Adam Vevang, color producer; Perry Tate, head of production; Charlotte Arnold, exec producer. (Toolbox: Houdini, Arnold, Maya, ZBrush, Substance Painter, Nuke, Flame) Sound Lime Studios Rohan Young, sound designer and mixer; Susie Boyajan, exec producer; Cassie Underwood, associate producer; Jeremy Nichols, assistant engineer. Music Masayoshi Soken, composer.
Children’s charity Barnardos is releasing this thought-provoking film created by BBH Dublin to highlight the challenges some children in Ireland face.
Barnardos knows that to understand a child’s issues takes time and work. It’s not a quick fix.
That forms the basis of the new film in the “Change Their Story” campaign, which follows a young boy recounting a childhood birthday. It begins with him telling a story of a perfect day, surrounded by friends, family, presents and a huge cake topped with candles.
The story is then retold again and again. With each blow of the candle, more of the facade is chipped away to get to the truth; that his birthdays weren’t very special. The story ends with the boy, now in his teens, opening up about his real childhood experience to a Barnardos keyworker. All laddering up to the enduring line, “Because childhood lasts a lifetime.”
BBH Dublin worked closely with Barnardos to capture the reality of the healing process on film--how it’s an ongoing journey that requires continued support. David Leon directed via production company Iconoclast.
Evonne O’Rourke, production lead, BBH Dublin, added, “We felt a real responsibility to produce a piece of work that had impact and the power to support the brilliant work that Barnardos does. We knew we had a great script on our hands, but it was crucial that the idea was underpinned by craft that protected the authenticity of the story.
“It was a fine balance to strike--the production design, edit, sound design and color grade all had key parts to play in shaping and enhancing the narrative but not in a way that would overpower or become the focal point of the film.”
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