Animation studio Future Deluxe and music/sound house Squeak E. Clean studios teamed on this tech-savvy and mystery-laden spot to help the Samsung Galaxy explode onto the scene ahead of its annual
This “Unpacked: Break the rules of what’s possible” piece came out of agencies Publicis Groupe/Leo Burnett/The Community/Le Truc.
Client Samsung Agency Publicis Groupe/Leo Burnett/The Community/Le Truc Bastien Baumann, chief creative officer/co-founder, Le Truc; Josh Horn, SVP, executive creative director; Paz Molina, Chris Mendez, associate creative directors; Aubrey Estes, associate copywriter; Hannah Berling, associate art director; Ed Tsue, EVP, global chief strategy officer; John Connell, Lisha Kopper, strategy directors; Cheherazade Patel, VP, executive producer; Natalie Dahl, producer; Julie Lewandowski, production manager. Animation Future Deluxe Caleigh Illerbrun, head of production; Svet Lapcheva, exec producer; Ellis Garrod, producer; Ben & Marcus, creatives. Post/Finishing Framestore. Music/Sound Squeak E. Clean Studios, bicoastal & Chicago Chris Clark, executive creative producer; Julie Nichols, creative director; Matthew Compton, Nick Keenan, Zach Henderson, composers; Surachai Sutthisasanakul, sound designer; Ben Abud, assistant sound designer. Audio Post Squeak E. Clean Studios, bicoastal & Chicago Surachai Sutthisasanakul, mixer; Angelina Phengphong, sr. post producer.
“The Contextualist,” the latest chapter in Bloomberg Media’s “Context Changes Everything” brand platform, debuts today (3/6), creatively distinguishing Bloomberg.com & the Bloomberg app subscription’s value for global business and government leaders. The new concept builds on the campaign’s foundation of context--the power of Bloomberg’s journalism to draw deft connections between its wealth of news, insights and data in every corner of the world.
Golden Globe and BAFTA-award winning filmmaker Brady Corbet (The Brutalist) directed three new spots for the campaign via magna studios in his debut helming brand commercials. This spot titled “The Price of Tea in China” takes a well-known and seemingly simple idiom and unpacks its complexity as an international business story in a 30-second journey. (The other two commercials are “Bird in the Hand” and “Rising Tides.” The “Context” campaign continues to be developed in collaboration agency Wieden+Kennedy New York.
“‘Context Changes Everything’ has become an important rallying point with consumers to remind them what’s unique about Bloomberg as we continue to double down on global news coverage for them,” said Julia Beizer, COO, Bloomberg Media. “‘The Contextualist’ moves the brand forward by personifying the prevailing ideas of intellect, curiosity and ambition. We’ve gained more than 100,000 subscribers in the time since we first launched the campaign in September 2023, and it remains an important driving element of our investment to continue growing and engaging subscribers in the years to come.”
“As my directorial debut in the world of advertisement, I’m proud of this work for Bloomberg and how it addresses the importance of... Read More
