Animation studio Future Deluxe and music/sound house Squeak E. Clean studios teamed on this tech-savvy and mystery-laden spot to help the Samsung Galaxy explode onto the scene ahead of its annual
This “Unpacked: Break the rules of what’s possible” piece came out of agencies Publicis Groupe/Leo Burnett/The Community/Le Truc.
Client Samsung Agency Publicis Groupe/Leo Burnett/The Community/Le Truc Bastien Baumann, chief creative officer/co-founder, Le Truc; Josh Horn, SVP, executive creative director; Paz Molina, Chris Mendez, associate creative directors; Aubrey Estes, associate copywriter; Hannah Berling, associate art director; Ed Tsue, EVP, global chief strategy officer; John Connell, Lisha Kopper, strategy directors; Cheherazade Patel, VP, executive producer; Natalie Dahl, producer; Julie Lewandowski, production manager. Animation Future Deluxe Caleigh Illerbrun, head of production; Svet Lapcheva, exec producer; Ellis Garrod, producer; Ben & Marcus, creatives. Post/Finishing Framestore. Music/Sound Squeak E. Clean Studios, bicoastal & Chicago Chris Clark, executive creative producer; Julie Nichols, creative director; Matthew Compton, Nick Keenan, Zach Henderson, composers; Surachai Sutthisasanakul, sound designer; Ben Abud, assistant sound designer. Audio Post Squeak E. Clean Studios, bicoastal & Chicago Surachai Sutthisasanakul, mixer; Angelina Phengphong, sr. post producer.
Hellmann’s Super Bowl commercial “When Sally Met Hellmann’s” brings together Billy Crystal and Meg Ryan--35 years after the 1980s’ hit rom-com When Harry Met Sally, evoking timeless flavor and nostalgia with the iconic line: “I’ll have what she’s having.” Reprising their beloved roles of Harry and Sally, the duo hilariously recreates the film’s unforgettable scene in Katz’s Delicatessen, with a deliciously creamy twist, thanks to Hellmann’s mayonnaise.
The :30 commercial finds Sally sitting across from Harry, wearing his classic cable knit fisherman’s sweater, celebrating their anniversary over a traditional deli lunch. Sally is displeased with her turkey sandwich until she adds a generous squeeze of rich and creamy Hellmann’s mayonnaise that adds mind-blowing flavor so palpable that the rest of the patrons can’t help but notice. So much so, award-nominated actress and producer, Sydney Sweeney, takes notice, delivering the famous line, “I’ll Have What She’s Having.”
This is a :60 version of the spot which was created by agency VML and directed by Jake Szymanski. (The :30 is slated to run during the second quarter of the Super Bowl.)
Read More
