After running seven spots during the Super Bowl, Anheuser-Busch is playing an eigth online at Budbowl.com. The 60 second spot, created by DDB/Chicago and produced by Tool of North America/Santa Monica, Calif., takes place in a deli, where the workers determine how they’ll cut the cheese and pinch a loaf. The actors don’t smile and the deadpan humor makes the spot. It was shot on film with a 35mm Arri camera.
Credits
Agency: DDB/Chicago Chuck Rachford, Chris Roe, creative directors; Will St. Clair, agency producer Production Company: Tool of North America Erich Joiner, director; Mark Plummer, dp; Kelly Christensen, line producer; Jennifer Siegel, Brian Latt, exec producers Editorial: The White House Carlos Lowenstein, editor; Kristin Branstetter. editorial producer Music: Chicago Recording Company Dave Gerbosi, audio mixer
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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