Andy and Adeena via blinkink directed this PSA for the Texas Department of Transportation out of agency Sherry Mathews. Tipsy elves, colorful and intricately designed sets and a sprinkle of nostalgia help deliver an important message during the festive season–don’t drink and drive.
To create this stop motion extravaganza, Andy & Adeena along with the talented crew worked away like Santa’s little helpers to handcraft the sets. From Santa’s workshop/party pad to the rotating bar and beautiful snowy vista, no stone went unturned in the quest to get folks to drive sober.
Credits
Client Texas Department of Transportation Agency Sherry Mathews Charles Webre, executive creative director; Rich Terry, creative director; Jose Marrero, strategy & multicultural director; Angie Nelson, executive producer; Destiny Dreher, producer. Production bllinkink Andy and Adeena, directors; Josef Byrne, exec producer; Alex Halley, head of production; Rebecca Little, Sandy Liddle, producers; Clive Olamiju, head of development; Toby Howell, lighting cameraman; Ben Cote, art director; Kat Probert, costume designer & puppet maker; Nathan Flynn, Adeena Grubb, puppet makers; Anthony Farquhar-Smith, Andy Biddle, stop motion animators; Robin Jackson, rigger; Tom Fisher, lip sync animator & compositor; Andrew Khosravani, compositor; Mysie Pereira, storyboards; Ewa Luczkow, storyboards & concept designs; Rebecca Little, Eve Somerville, post producers; Clement Danveau, matte painting. Rig Removal Team Digital U.S. Production Company Monarch Nik Hill, exec producer; Scott James, producer; Chase Johnson, creative. Color Grade Blackkite Studios Andi Chu, colorist. Music & Sound Design Major Tom
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The film’s protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a child’s life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace – Preventive Programs, the founding organization of the “Bullying-Free Schools” program, which has been equipping institutions with resources to combat school violence for 12 years.
“Research indicates that stains on a uniform can... Read More
