Andy and Adeena via blinkink directed this PSA for the Texas Department of Transportation out of agency Sherry Mathews. Tipsy elves, colorful and intricately designed sets and a sprinkle of nostalgia help deliver an important message during the festive season–don’t drink and drive.
To create this stop motion extravaganza, Andy & Adeena along with the talented crew worked away like Santa’s little helpers to handcraft the sets. From Santa’s workshop/party pad to the rotating bar and beautiful snowy vista, no stone went unturned in the quest to get folks to drive sober.
Credits
Client Texas Department of Transportation Agency Sherry Mathews Charles Webre, executive creative director; Rich Terry, creative director; Jose Marrero, strategy & multicultural director; Angie Nelson, executive producer; Destiny Dreher, producer. Production bllinkink Andy and Adeena, directors; Josef Byrne, exec producer; Alex Halley, head of production; Rebecca Little, Sandy Liddle, producers; Clive Olamiju, head of development; Toby Howell, lighting cameraman; Ben Cote, art director; Kat Probert, costume designer & puppet maker; Nathan Flynn, Adeena Grubb, puppet makers; Anthony Farquhar-Smith, Andy Biddle, stop motion animators; Robin Jackson, rigger; Tom Fisher, lip sync animator & compositor; Andrew Khosravani, compositor; Mysie Pereira, storyboards; Ewa Luczkow, storyboards & concept designs; Rebecca Little, Eve Somerville, post producers; Clement Danveau, matte painting. Rig Removal Team Digital U.S. Production Company Monarch Nik Hill, exec producer; Scott James, producer; Chase Johnson, creative. Color Grade Blackkite Studios Andi Chu, colorist. Music & Sound Design Major Tom
Director Marc André Debruyne--who’s handled by production house Open Swim for U.S. representation--brings Coca-Cola’s legacy of celebrating holiday traditions to life in this campaign spotlighting Filipino Balikbayan boxes. The spot--out of Toronto agencies Taxi and VML--features Tita Rosita, owner of the oldest Filipino-Canadian grocery store in Toronto, whose much-adored shop was wrapped like a massive Coca-Cola-themed Balikbayan box as she prepared hundreds of boxes for customers to send their loved ones, with Coca-Cola paying for the boxes and the cost of shipping them to the Philippines. The spot is a testament to the brand’s prevailing facilitation of cultural and generational connectivity, especially during the holiday season.
The collaborative project--produced by Toronto production company MOWAD--was particularly special for Debruyne, who’s Filipino, because of the large presence of Filipino crew members on set. “It’s a totally surreal feeling when a work project crosses over into your personal life. It’s not too often that happens,” shares Debruyne. “The number of Balikbayan boxes I’ve sent home since I was a child, being surrounded by so many Filipinos on set – both crew and cast, and even being served pancit by Tita Rosita for lunch (and getting yelled at after because I didn’t have seconds) brought back so many wonderful memories of my mom. It was such a fun vibe on set. This wasn’t even a job, it was truly something special.”
