Andy and Adeena via blinkink directed this PSA for the Texas Department of Transportation out of agency Sherry Mathews. Tipsy elves, colorful and intricately designed sets and a sprinkle of nostalgia help deliver an important message during the festive season–don’t drink and drive.
To create this stop motion extravaganza, Andy & Adeena along with the talented crew worked away like Santa’s little helpers to handcraft the sets. From Santa’s workshop/party pad to the rotating bar and beautiful snowy vista, no stone went unturned in the quest to get folks to drive sober.
Credits
Client Texas Department of Transportation Agency Sherry Mathews Charles Webre, executive creative director; Rich Terry, creative director; Jose Marrero, strategy & multicultural director; Angie Nelson, executive producer; Destiny Dreher, producer. Production bllinkink Andy and Adeena, directors; Josef Byrne, exec producer; Alex Halley, head of production; Rebecca Little, Sandy Liddle, producers; Clive Olamiju, head of development; Toby Howell, lighting cameraman; Ben Cote, art director; Kat Probert, costume designer & puppet maker; Nathan Flynn, Adeena Grubb, puppet makers; Anthony Farquhar-Smith, Andy Biddle, stop motion animators; Robin Jackson, rigger; Tom Fisher, lip sync animator & compositor; Andrew Khosravani, compositor; Mysie Pereira, storyboards; Ewa Luczkow, storyboards & concept designs; Rebecca Little, Eve Somerville, post producers; Clement Danveau, matte painting. Rig Removal Team Digital U.S. Production Company Monarch Nik Hill, exec producer; Scott James, producer; Chase Johnson, creative. Color Grade Blackkite Studios Andi Chu, colorist. Music & Sound Design Major Tom
FCB Health New York, an IPG Health company, and SAFE Project have joined forces to create “The Snowball,” a short film that spotlights winter as a common catalyst for dangerous increases in alcohol consumption. In collaboration with creative studio LOBO, “The Snowball” combines a compelling visual metaphor with cutting-edge animation and a haunting soundtrack from Billie Holiday.
As millions embrace “Dry January,” the onset of colder, shorter winter days still leads to an uptick in alcohol misuse, which can lead to liver cirrhosis and other medical maladies and dangerous consequences for one’s life. Speaking to casual drinkers, “The Snowball” visually illustrates how anyone is at risk of becoming addicted to alcohol during this time of year when external climate variables can lead to excess consumption, even if the drinker does not immediately realize it.
Making good on the metaphor, the film follows one man as a quick liquor run gradually devolves into a full-blown addiction as a snowball gradually grows beside him, engulfing his whole life and eventually causing his demise. Set to the tune of Billie Holiday’s “Everything I Have Is Yours,” the film’s pathos is drawn from the sonic integrity of Holiday’s original recording maintained in the sound design as well as the singer’s tragic battle with substance abuse.
This entirely animated film was created using a hands-on, collaborative process rooted in traditional animation techniques, with every aspect of the artwork creation, design, and craftsmanship crafted entirely by human hands. AI-driven tools and processes were brought in during the animation rendering stage, helping the film achieve a distinct visual style that would have been difficult to achieve through... Read More
