The comedic and harmony-filled adventures of four unlikely cowboys will take center stage as global shopping and payment service Klarna brings its status quo-bucking approach to the Super Bowl.
Klarna’s “The Four Quarter-Sized Cowboys” spot features actress and comedian Maya Rudolph…and Maya Rudolph, Maya Rudolph, and of course, Maya Rudolph in the roles of four quarter-sized, singing cowboys, each with a distinct style and personality. Riding into a modern-meets-classic Western town in perfect harmony, the four Mayas discover and purchase the perfect pair of cowboy boots. The spot humorously illustrates why getting what you love and paying for it over four small payments with Klarna is the smarter way to shop and, naturally, will air in the fourth quarter of the Big Game.
The campaign, including this spot, was created by Los Angeles-based ad agency Mirimar and directed by Andreas Nilsson of production house Biscuit Filmworks. KEVIN served as VFX house.
John McKelvey, chief creative officer of Mirimar, said, “From films to her roles on SNL, Maya is exceptionally talented at playing characters, making her the perfect choice to bring the four unique cowboys to life.”
Credits
Client Klarna Agency Mirimar Los Angeles John McKelvey, founder & chief creative officer; Luke McKelvey, co-founder & managing director; Jon Marshall, Johan Arlig, creative directors; Mariola Bruszewska, design director; Kristine Ling, head of production. Production Biscuit Filmworks, Los Angeles Andreas Nilsson, director; Shawn Lacy, partner/managing director; Holly Vega, exec producer; Sean Moody, head of production; Karen O’Brien, Jay Veal, producers; Jen Berry, production supervisor; Alexis Zabe, DP; Alexis Ross, production designer; Christina Blackaller, costume designer. Editorial Cabin Chan Hatcher, editor; Connie Chuang, assistant editor; Carr Schilling, managing partner; Liz Lydecker, head of production; Adam Becht, exec producer; Michelle Dorsch, sr. producer. VFX KEVIN, Venice, Calif. Tim Davies, executive creative director/partner; Mike Dalzell, head of CG; Sue Troyan, sr. exec producer/partner; Jami Schakel, sr. VFX producer; Andrew Cowderoy, VFX producer; Carl Harders, Matt Longwell, Bryan Repka, 3D; Robert Murdock, Susanne Scharping, Tim Bird, 2D. (Toolbox: Flame, Maya) Music & Sound Design Walker Sara Matarazzo, Stephanie Pigott, exec producers; Danielle Soury, music producer. Audio Post & Additional Sound Design Barking Owl Kelly Bayett, creative director; Ashley Benton, executive creative producer; Mike Franklin, sound design & mix. Telecine Company 3 Sofie Borup, colorist; Alexandra Lubrano, producer.
How do you top one of the most viral brand videos ever made? Spoiler alert: you canโt. But when Dollar Shave Club tapped Zack Seckler to direct a new campaign to revive the absurdist humor of its iconic launch video, he knew he had a rare opportunity to create something special.
The brief was simple: introduce the concept of a physical โClubโ that people would love to join while showcasing Dollar Shave Clubโs products and embracing the weird. From script to direction and post, Seckler--an alum of SHOOTโs 2021 New Directors Showcase--was invited to help sculpt that vision.
The result is this โWelcome to the Clubโ spot which invites us to join a unique, seemingly exclusive but in reality an accessible and affordable fraternity of Dollar Shave Club members. But you need to know the password or more accurately, the two-word phrase--"shave money."
โThe Clubโ campaign brings the brand back to its humorous roots, reflecting a new chapter after being acquired by Nexus Capital Management from Unilever in late 2023. The work takes Dollar Shave Club back to its disruptive beginnings and what made the brand a viral sensation from its inception in 2011.
