The comedic and harmony-filled adventures of four unlikely cowboys will take center stage as global shopping and payment service Klarna brings its status quo-bucking approach to the Super Bowl.
Klarna’s “The Four Quarter-Sized Cowboys” spot features actress and comedian Maya Rudolph…and Maya Rudolph, Maya Rudolph, and of course, Maya Rudolph in the roles of four quarter-sized, singing cowboys, each with a distinct style and personality. Riding into a modern-meets-classic Western town in perfect harmony, the four Mayas discover and purchase the perfect pair of cowboy boots. The spot humorously illustrates why getting what you love and paying for it over four small payments with Klarna is the smarter way to shop and, naturally, will air in the fourth quarter of the Big Game.
The campaign, including this spot, was created by Los Angeles-based ad agency Mirimar and directed by Andreas Nilsson of production house Biscuit Filmworks. KEVIN served as VFX house.
John McKelvey, chief creative officer of Mirimar, said, “From films to her roles on SNL, Maya is exceptionally talented at playing characters, making her the perfect choice to bring the four unique cowboys to life.”
Credits
Client Klarna Agency Mirimar Los Angeles John McKelvey, founder & chief creative officer; Luke McKelvey, co-founder & managing director; Jon Marshall, Johan Arlig, creative directors; Mariola Bruszewska, design director; Kristine Ling, head of production. Production Biscuit Filmworks, Los Angeles Andreas Nilsson, director; Shawn Lacy, partner/managing director; Holly Vega, exec producer; Sean Moody, head of production; Karen O’Brien, Jay Veal, producers; Jen Berry, production supervisor; Alexis Zabe, DP; Alexis Ross, production designer; Christina Blackaller, costume designer. Editorial Cabin Chan Hatcher, editor; Connie Chuang, assistant editor; Carr Schilling, managing partner; Liz Lydecker, head of production; Adam Becht, exec producer; Michelle Dorsch, sr. producer. VFX KEVIN, Venice, Calif. Tim Davies, executive creative director/partner; Mike Dalzell, head of CG; Sue Troyan, sr. exec producer/partner; Jami Schakel, sr. VFX producer; Andrew Cowderoy, VFX producer; Carl Harders, Matt Longwell, Bryan Repka, 3D; Robert Murdock, Susanne Scharping, Tim Bird, 2D. (Toolbox: Flame, Maya) Music & Sound Design Walker Sara Matarazzo, Stephanie Pigott, exec producers; Danielle Soury, music producer. Audio Post & Additional Sound Design Barking Owl Kelly Bayett, creative director; Ashley Benton, executive creative producer; Mike Franklin, sound design & mix. Telecine Company 3 Sofie Borup, colorist; Alexandra Lubrano, producer.
At the heart of this campaign for Pay.UK Current Account Switch Service (CASS) is a playful yet relatable narrative, brought to life in the hero TV commercial, “Blind Date.” Directed by Rosie May Bird Smith of Biscuit Filmworks for agency House 337, the spot follows a woman nervously meeting her blind date, only to discover the person waiting for her is someone you definitely wouldn’t want to meet on a blind date. The voiceover reassures: ”Blind dates. They’re a bit like switching bank accounts. You don’t want any surprises. That’s why we guarantee there won’t be any when you switch with the Current Account Switch Service.”
“Everyone knows the pain of a bad date, the gut-churning realization you’ve texted your boss instead of your mate, and being stuck next to someone eating the world’s stinkiest lunch,” said Ross Newton, creative director, House 337, who added, “Life is a minefield of unwanted surprises, so coming up with the campaign idea was the easy part. The real challenge was deciding which situations to include and which to ditch. Sadly, these scenarios are all too relatable for us all, myself included.”
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