The comedic and harmony-filled adventures of four unlikely cowboys will take center stage as global shopping and payment service Klarna brings its status quo-bucking approach to the Super Bowl.
Klarna’s “The Four Quarter-Sized Cowboys” spot features actress and comedian Maya Rudolph…and Maya Rudolph, Maya Rudolph, and of course, Maya Rudolph in the roles of four quarter-sized, singing cowboys, each with a distinct style and personality. Riding into a modern-meets-classic Western town in perfect harmony, the four Mayas discover and purchase the perfect pair of cowboy boots. The spot humorously illustrates why getting what you love and paying for it over four small payments with Klarna is the smarter way to shop and, naturally, will air in the fourth quarter of the Big Game.
The campaign, including this spot, was created by Los Angeles-based ad agency Mirimar and directed by Andreas Nilsson of production house Biscuit Filmworks. KEVIN served as VFX house.
John McKelvey, chief creative officer of Mirimar, said, “From films to her roles on SNL, Maya is exceptionally talented at playing characters, making her the perfect choice to bring the four unique cowboys to life.”
CreditsClient Klarna Agency Mirimar Los Angeles John McKelvey, founder & chief creative officer; Luke McKelvey, co-founder & managing director; Jon Marshall, Johan Arlig, creative directors; Mariola Bruszewska, design director; Kristine Ling, head of production. Production Biscuit Filmworks, Los Angeles Andreas Nilsson, director; Shawn Lacy, partner/managing director; Holly Vega, exec producer; Sean Moody, head of production; Karen O’Brien, Jay Veal, producers; Jen Berry, production supervisor; Alexis Zabe, DP; Alexis Ross, production designer; Christina Blackaller, costume designer. Editorial Cabin Chan Hatcher, editor; Connie Chuang, assistant editor; Carr Schilling, managing partner; Liz Lydecker, head of production; Adam Becht, exec producer; Michelle Dorsch, sr. producer. VFX KEVIN, Venice, Calif. Tim Davies, executive creative director/partner; Mike Dalzell, head of CG; Sue Troyan, sr. exec producer/partner; Jami Schakel, sr. VFX producer; Andrew Cowderoy, VFX producer; Carl Harders, Matt Longwell, Bryan Repka, 3D; Robert Murdock, Susanne Scharping, Tim Bird, 2D. (Toolbox: Flame, Maya) Music & Sound Design Walker Sara Matarazzo, Stephanie Pigott, exec producers; Danielle Soury, music producer. Audio Post & Additional Sound Design Barking Owl Kelly Bayett, creative director; Ashley Benton, executive creative producer; Mike Franklin, sound design & mix. Telecine Company 3 Sofie Borup, colorist; Alexandra Lubrano, producer.
NHS England, M&C Saatchi UK, Director Tom Tagholm Team On PSA Highlighting The Overlooked Signs Of A Stroke
National Health Service (NHS) England has unveiled a multichannel campaign, “Act FAST,” to raise awareness of the individual signs of a stroke and get people to call 999 as soon as they suspect they may be experiencing any one symptom. The push, which is part of the ongoing “Help Us, Help You” campaign, was developed in partnership with M&C Saatchi UK.
The campaign depicts everyday situations where everything might seem relatively normal, but where there’s the sign of someone experiencing a stroke.
A key component of the campaign is this :30--directed by Tom Tagholm of Various Films--which sets up the idea that initially, a stroke might not seem like much, highlighting key symptoms: from struggling to use a paint roller, to not being able to smile when watching TV, to slurring your speech when reading a story to your grandchild. The PSA emphasizes that time is critical, ending with the line: “Face or arm or speech, at the first sign, it’s time to call 999.”
Jo Bacon, Group CEO, M&C Saatchi UK, said, “We want to ensure people take action on the first symptom, rather than waiting for more conclusive signs. To help them understand that even when everything seems normal, something serious might be happening.”
Matt Lee, executive creative director, M&C Saatchi UK, commented: “This is important work. We wanted to explore that precise moment when your world shifts, quietly yet powerfully, off its axis during a stroke. We highlight how a tiny external moment can actually be seismic—an extraordinary gear change, framed in a really ordinary way.”
Director Tagholm shared, “My Dad suffered a stroke a few years ago and was saved from the worst by acting quickly, and by the work of the NHS. So there’s... Read More