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    AMV BBDO, Director Jono Hunter Say Goodbye For Currys PC World

    By SHOOTUpdated:No Comments3284 Views

    In this spot titled “Clive” from London agency AMV BBDO, we see a son and his father packing the car. The lad is leaving to attend college. Clive seems to be struggling to find the words to say goodbye to his father. But it’s not until the close of a heart-felt, emotional farewell that we reveal it’s his old laptop he’s been speaking to all along. “I love you,” Clive says bravely, “But I’d also love at least £200 off a new laptop at Currys PC World.” We cut to in-store at Currys PC World as a helpful employee outlines the benefits of his shiny new laptop.

    The commercial is part of a campaign for Currys PC world that aims to encourage students and parents to upgrade their laptops in preparation for the new term. In addition the campaign addresses the low inertia in the wider public to upgrade their laptop, by demonstrating just how easy it is to upgrade when you trade in your old laptop at Currys PC World. With parents and their kids typically finding it difficult to say goodbye to their old laptops, Currys PC World is attempting to encourage them with a great trade-in offer. 

    Jono Hunter directed “Clive” via production house MindsEye.

    Credits

    Client Currys PC World Agency AMV BBDO London Oliver Frost, creative; Andy Clough, Rich McGrann, creative directors; Polly Lowles, Yvonne Clayton, producers. Production MindsEye Jono Hunter, director; Hera King, producer. Postproduction The Mill Music JPML Audio Post Jungle

    Media Type:Commercial: Television
    ScreenWork Categories:Commercial
    Video Tags:AMV BBDOJono HunterMindsEye



    Ford, W+K London, WracK Team On “Charge Around The Globe” Docuseries

    Thursday, November 21, 2024

    This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.

    The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.

    “Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More

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