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    AMV BBDO, Director Jono Hunter Say Goodbye For Currys PC World

    By SHOOTUpdated:No Comments3316 Views

    In this spot titled “Clive” from London agency AMV BBDO, we see a son and his father packing the car. The lad is leaving to attend college. Clive seems to be struggling to find the words to say goodbye to his father. But it’s not until the close of a heart-felt, emotional farewell that we reveal it’s his old laptop he’s been speaking to all along. “I love you,” Clive says bravely, “But I’d also love at least £200 off a new laptop at Currys PC World.” We cut to in-store at Currys PC World as a helpful employee outlines the benefits of his shiny new laptop.

    The commercial is part of a campaign for Currys PC world that aims to encourage students and parents to upgrade their laptops in preparation for the new term. In addition the campaign addresses the low inertia in the wider public to upgrade their laptop, by demonstrating just how easy it is to upgrade when you trade in your old laptop at Currys PC World. With parents and their kids typically finding it difficult to say goodbye to their old laptops, Currys PC World is attempting to encourage them with a great trade-in offer. 

    Jono Hunter directed “Clive” via production house MindsEye.

    Credits

    Client Currys PC World Agency AMV BBDO London Oliver Frost, creative; Andy Clough, Rich McGrann, creative directors; Polly Lowles, Yvonne Clayton, producers. Production MindsEye Jono Hunter, director; Hera King, producer. Postproduction The Mill Music JPML Audio Post Jungle

    Media Type:Commercial: Television
    ScreenWork Categories:Commercial
    Video Tags:AMV BBDOJono HunterMindsEye



    Top Spot of the Week: AlmapBBDO, Director Lu Villaca Team On A Show Of Strength For Women and Johnnie Walker

    Thursday, December 19, 2024

    Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.” Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys. “The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker. [video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/12/19005421/Johnnie-Walker-StrongAreTheWomen-1.mp4"][/video] Read More

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