A modern, inspiring take on the old adage “the pen is mightier than the sword” comes in the form of this public service piece for Amnesty International directed by Onur Senturk, co-produced by Troublemakers.tv and the studio One More for agency TBWA Paris. Pen is a CG film shot in motion capture that shows the potential power of signatures in the defense of human rights. Highlighting that the voice of a single person can bring about the birth of a social movement, the film concludes with the words “your signature is more powerful than you think” and includes the song Iron Sky by Paolo Nutini, which features the voice of Charlie Chaplin. Through powerful imagery, Amnesty International has encapsulated the essence of its primary objective–inspiring communities to defend their fundamental human rights.
Client Amnesty International Agency TBWA Paris Philippe Taroux, Benoit Leroux, creative directors; Ingrid Varetz, art director; Maxime Boiron, head of TV; Amer Zoghbi, producer. Production Troublemakers.tv One More, co-producer Onur Senturk, director; James Hagger, producer; Aurelie Chevalier, Cecile Alvarez, production managers; Charles-Philippe Bowles, production assistant; Thomas Bidart, 1st AD. Motion Capture Mocaplab Remi Brun, motion capture shoot director; Frank Vayssettes, motion capture supervisor; Charles Fourgeront, motino capture editor. Performers Romain Ogerau (hero), Franck Pech, Charles Lelaure, motion capture actors. Post One More Benjamin Darras, post producer; Johnny Alves, art director; John Meunier, postproduction coordinator; Eddy Richard, VFX supervisor; Francois-Xavier Gonnet, 3D artist. Gwenhael Glon, modeling setup; Romain Durr, layout; Jeremie Vidal, animation; Jerome Rouvelet, Thomas Rodriguez, tim Lebon, Victor Besse, layout, lighting, renders, compositing; Alain Xerri, R&D supervisor; Nicolas Larrouquere, editor; Romain Bouileau, additional editing; Herve Thouement Flame operator. Music Paolo Nutini, Dave Nelson & Charlie Chaplin; Philippe Mineur, Ferdinand Huet, music art direction; Benoit Dunaigre, sound producer; Olivier Lefebvre, head of music & sound.
Vanish, BETC Havas and LOBO Reveal The Invisible Stains Of Bullying
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The film’s protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a child’s life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace – Preventive Programs, the founding organization of the “Bullying-Free Schools” program, which has been equipping institutions with resources to combat school violence for 12 years.
“Research indicates that stains on a uniform can... Read More