A modern, inspiring take on the old adage “the pen is mightier than the sword” comes in the form of this public service piece for Amnesty International directed by Onur Senturk, co-produced by Troublemakers.tv and the studio One More for agency TBWA Paris. Pen is a CG film shot in motion capture that shows the potential power of signatures in the defense of human rights. Highlighting that the voice of a single person can bring about the birth of a social movement, the film concludes with the words “your signature is more powerful than you think” and includes the song Iron Sky by Paolo Nutini, which features the voice of Charlie Chaplin. Through powerful imagery, Amnesty International has encapsulated the essence of its primary objective–inspiring communities to defend their fundamental human rights.
Client Amnesty International Agency TBWA Paris Philippe Taroux, Benoit Leroux, creative directors; Ingrid Varetz, art director; Maxime Boiron, head of TV; Amer Zoghbi, producer. Production Troublemakers.tv One More, co-producer Onur Senturk, director; James Hagger, producer; Aurelie Chevalier, Cecile Alvarez, production managers; Charles-Philippe Bowles, production assistant; Thomas Bidart, 1st AD. Motion Capture Mocaplab Remi Brun, motion capture shoot director; Frank Vayssettes, motion capture supervisor; Charles Fourgeront, motino capture editor. Performers Romain Ogerau (hero), Franck Pech, Charles Lelaure, motion capture actors. Post One More Benjamin Darras, post producer; Johnny Alves, art director; John Meunier, postproduction coordinator; Eddy Richard, VFX supervisor; Francois-Xavier Gonnet, 3D artist. Gwenhael Glon, modeling setup; Romain Durr, layout; Jeremie Vidal, animation; Jerome Rouvelet, Thomas Rodriguez, tim Lebon, Victor Besse, layout, lighting, renders, compositing; Alain Xerri, R&D supervisor; Nicolas Larrouquere, editor; Romain Bouileau, additional editing; Herve Thouement Flame operator. Music Paolo Nutini, Dave Nelson & Charlie Chaplin; Philippe Mineur, Ferdinand Huet, music art direction; Benoit Dunaigre, sound producer; Olivier Lefebvre, head of music & sound.
Top Spot of the Week: AlmapBBDO, Director Lu Villaca Team On A Show Of Strength For Women and Johnnie Walker
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.” Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys. “The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker. [video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/12/19005421/Johnnie-Walker-StrongAreTheWomen-1.mp4"][/video] Read More