A modern, inspiring take on the old adage “the pen is mightier than the sword” comes in the form of this public service piece for Amnesty International directed by Onur Senturk, co-produced by Troublemakers.tv and the studio One More for agency TBWA Paris. Pen is a CG film shot in motion capture that shows the potential power of signatures in the defense of human rights. Highlighting that the voice of a single person can bring about the birth of a social movement, the film concludes with the words “your signature is more powerful than you think” and includes the song Iron Sky by Paolo Nutini, which features the voice of Charlie Chaplin. Through powerful imagery, Amnesty International has encapsulated the essence of its primary objective–inspiring communities to defend their fundamental human rights.
Client Amnesty International Agency TBWA Paris Philippe Taroux, Benoit Leroux, creative directors; Ingrid Varetz, art director; Maxime Boiron, head of TV; Amer Zoghbi, producer. Production Troublemakers.tv One More, co-producer Onur Senturk, director; James Hagger, producer; Aurelie Chevalier, Cecile Alvarez, production managers; Charles-Philippe Bowles, production assistant; Thomas Bidart, 1st AD. Motion Capture Mocaplab Remi Brun, motion capture shoot director; Frank Vayssettes, motion capture supervisor; Charles Fourgeront, motino capture editor. Performers Romain Ogerau (hero), Franck Pech, Charles Lelaure, motion capture actors. Post One More Benjamin Darras, post producer; Johnny Alves, art director; John Meunier, postproduction coordinator; Eddy Richard, VFX supervisor; Francois-Xavier Gonnet, 3D artist. Gwenhael Glon, modeling setup; Romain Durr, layout; Jeremie Vidal, animation; Jerome Rouvelet, Thomas Rodriguez, tim Lebon, Victor Besse, layout, lighting, renders, compositing; Alain Xerri, R&D supervisor; Nicolas Larrouquere, editor; Romain Bouileau, additional editing; Herve Thouement Flame operator. Music Paolo Nutini, Dave Nelson & Charlie Chaplin; Philippe Mineur, Ferdinand Huet, music art direction; Benoit Dunaigre, sound producer; Olivier Lefebvre, head of music & sound.
Ford, W+K London, WracK Team On “Charge Around The Globe” Docuseries
This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.
The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.
“Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More