A modern, inspiring take on the old adage “the pen is mightier than the sword” comes in the form of this public service piece for Amnesty International directed by Onur Senturk, co-produced by Troublemakers.tv and the studio One More for agency TBWA Paris. Pen is a CG film shot in motion capture that shows the potential power of signatures in the defense of human rights. Highlighting that the voice of a single person can bring about the birth of a social movement, the film concludes with the words “your signature is more powerful than you think” and includes the song Iron Sky by Paolo Nutini, which features the voice of Charlie Chaplin. Through powerful imagery, Amnesty International has encapsulated the essence of its primary objective–inspiring communities to defend their fundamental human rights.
Client Amnesty International Agency TBWA Paris Philippe Taroux, Benoit Leroux, creative directors; Ingrid Varetz, art director; Maxime Boiron, head of TV; Amer Zoghbi, producer. Production Troublemakers.tv One More, co-producer Onur Senturk, director; James Hagger, producer; Aurelie Chevalier, Cecile Alvarez, production managers; Charles-Philippe Bowles, production assistant; Thomas Bidart, 1st AD. Motion Capture Mocaplab Remi Brun, motion capture shoot director; Frank Vayssettes, motion capture supervisor; Charles Fourgeront, motino capture editor. Performers Romain Ogerau (hero), Franck Pech, Charles Lelaure, motion capture actors. Post One More Benjamin Darras, post producer; Johnny Alves, art director; John Meunier, postproduction coordinator; Eddy Richard, VFX supervisor; Francois-Xavier Gonnet, 3D artist. Gwenhael Glon, modeling setup; Romain Durr, layout; Jeremie Vidal, animation; Jerome Rouvelet, Thomas Rodriguez, tim Lebon, Victor Besse, layout, lighting, renders, compositing; Alain Xerri, R&D supervisor; Nicolas Larrouquere, editor; Romain Bouileau, additional editing; Herve Thouement Flame operator. Music Paolo Nutini, Dave Nelson & Charlie Chaplin; Philippe Mineur, Ferdinand Huet, music art direction; Benoit Dunaigre, sound producer; Olivier Lefebvre, head of music & sound.
The Best Work You May Never See: SAFE Project, FCB Health, LOBO Build “Snowball” To Raise Awareness of Wintertime Alcohol Misuse
FCB Health New York, an IPG Health company, and SAFE Project have joined forces to create “The Snowball,” a short film that spotlights winter as a common catalyst for dangerous increases in alcohol consumption. In collaboration with creative studio LOBO, “The Snowball” combines a compelling visual metaphor with cutting-edge animation and a haunting soundtrack from Billie Holiday.
As millions embrace “Dry January,” the onset of colder, shorter winter days still leads to an uptick in alcohol misuse, which can lead to liver cirrhosis and other medical maladies and dangerous consequences for one’s life. Speaking to casual drinkers, “The Snowball” visually illustrates how anyone is at risk of becoming addicted to alcohol during this time of year when external climate variables can lead to excess consumption, even if the drinker does not immediately realize it.
Making good on the metaphor, the film follows one man as a quick liquor run gradually devolves into a full-blown addiction as a snowball gradually grows beside him, engulfing his whole life and eventually causing his demise. Set to the tune of Billie Holiday’s “Everything I Have Is Yours,” the film’s pathos is drawn from the sonic integrity of Holiday’s original recording maintained in the sound design as well as the singer’s tragic battle with substance abuse.
This entirely animated film was created using a hands-on, collaborative process rooted in traditional animation techniques, with every aspect of the artwork creation, design, and craftsmanship crafted entirely by human hands. AI-driven tools and processes were brought in during the animation rendering stage, helping the film achieve a distinct visual style that would have been difficult to achieve through... Read More