A stirring soundtrack from Amber Music drives this animation tour de force in which we see that guns have weaker global trade regulations than those governing the shipment of bananas. This PSA is designed to gather signatures for a petition advocating a substantive global arms trade treaty. hris Balkowski of Red Car, NY, was animation director and animator on the piece for agency Odysseus Arms, San Francisco.
Credits
Production Company: Red Car NY Chris Balkowski, animation director/animator. Music: Amber Music Aiden Lavelle, composer/sound designer; Michelle Curran, exec producer. Audio: Color Kevin Halpin, mixer.
Director Zack Seckler Shares Secret Password, Gets Us Into The Dollar Shave Club
How do you top one of the most viral brand videos ever made? Spoiler alert: you can’t. But when Dollar Shave Club tapped Zack Seckler to direct a new campaign to revive the absurdist humor of its iconic launch video, he knew he had a rare opportunity to create something special.
The brief was simple: introduce the concept of a physical “Club” that people would love to join while showcasing Dollar Shave Club’s products and embracing the weird. From script to direction and post, Seckler--an alum of SHOOT’s 2021 New Directors Showcase--was invited to help sculpt that vision.
The result is this “Welcome to the Club” spot which invites us to join a unique, seemingly exclusive but in reality an accessible and affordable fraternity of Dollar Shave Club members. But you need to know the password or more accurately, the two-word phrase--"shave money."
“The Club” campaign brings the brand back to its humorous roots, reflecting a new chapter after being acquired by Nexus Capital Management from Unilever in late 2023. The work takes Dollar Shave Club back to its disruptive beginnings and what made the brand a viral sensation from its inception in 2011.
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