A young man walks through double doors into a dark room. The commercial inquires “What if you could visit yourself in the future?” He steps into a spiral stairway and looks up through the center of the spiral. He opens an apartment door and there is an ape behind the door (Planet of the Apes style). New reels with apes and many historic events peopled by apes are quickly displayed in series. The commercial flashed back to the apartment door. The ape in the apartment takes off his mask and says “Wow, its ME!” Sounds of a party filter out from behind him. The old version of the man says “come in and meet my friends.” The AMF Pension logo is displayed with “more to live for.”
Credits
Agency: Foresman & Bodenfors, Stockholm Jacob Nelson, copywriter; Lotta Agerup, art director; Magnus Kennhead, producer; Anna Chantre, production manager; Leif Sorte, project manager Production Company: Social Club Jesper Ericstam, director; Magnus Theorin, producer; Carl Sundberg, DP Postproduction: Fireplace, Stockholm,Sto.pp Edward Negussie, colorist,Johan Boije, online editor Sound Design: Housework Martin Dahl, sound designer Audio: Housework Martin Dahl, audio post mixer
Top Spot of the Week: Hellmann’s Super Bowl Ad Reunites “When Harry Met Sally” Stars Meg Ryan and Billy Crystal
Hellmann’s Super Bowl commercial “When Sally Met Hellmann’s” brings together Billy Crystal and Meg Ryan--35 years after the 1980s’ hit rom-com When Harry Met Sally, evoking timeless flavor and nostalgia with the iconic line: “I’ll have what she’s having.” Reprising their beloved roles of Harry and Sally, the duo hilariously recreates the film’s unforgettable scene in Katz’s Delicatessen, with a deliciously creamy twist, thanks to Hellmann’s mayonnaise.
The :30 commercial finds Sally sitting across from Harry, wearing his classic cable knit fisherman’s sweater, celebrating their anniversary over a traditional deli lunch. Sally is displeased with her turkey sandwich until she adds a generous squeeze of rich and creamy Hellmann’s mayonnaise that adds mind-blowing flavor so palpable that the rest of the patrons can’t help but notice. So much so, award-nominated actress and producer, Sydney Sweeney, takes notice, delivering the famous line, “I’ll Have What She’s Having.”
This is a :60 version of the spot which was created by agency VML and directed by Jake Szymanski. (The :30 is slated to run during the second quarter of the Super Bowl.)
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