Two dorky guys stand in a residential driveway. One is holding an oddly shaped hunk of concrete, and asks his buddy “Do you know what this is?” The response is “No,” at which point the first guy clunks the other guy in the head with the concrete, eliciting an “Ow” from the bewildered victim. A supered message relates the simple truth, “What you don’t know can hurt you.” This is followed by a serious super, which reads, “Learn more about the link between obesity and heart disease.”
Credits
Production Company: Backyard Tim Abshire, director; Kris Mathur, executive producer; Kyra Shelgren, producer; Peter Selesnick, DP. Editorial: Cutters John Dingfield, editor Postproduction: Optimus Craig Leffel, colorist Audio: Another Country Ben Keller, audio post mixer.
Top Spot of the Week: Hellmann’s Super Bowl Ad Reunites “When Harry Met Sally” Stars Meg Ryan and Billy Crystal
Hellmann’s Super Bowl commercial “When Sally Met Hellmann’s” brings together Billy Crystal and Meg Ryan--35 years after the 1980s’ hit rom-com When Harry Met Sally, evoking timeless flavor and nostalgia with the iconic line: “I’ll have what she’s having.” Reprising their beloved roles of Harry and Sally, the duo hilariously recreates the film’s unforgettable scene in Katz’s Delicatessen, with a deliciously creamy twist, thanks to Hellmann’s mayonnaise.
The :30 commercial finds Sally sitting across from Harry, wearing his classic cable knit fisherman’s sweater, celebrating their anniversary over a traditional deli lunch. Sally is displeased with her turkey sandwich until she adds a generous squeeze of rich and creamy Hellmann’s mayonnaise that adds mind-blowing flavor so palpable that the rest of the patrons can’t help but notice. So much so, award-nominated actress and producer, Sydney Sweeney, takes notice, delivering the famous line, “I’ll Have What She’s Having.”
This is a :60 version of the spot which was created by agency VML and directed by Jake Szymanski. (The :30 is slated to run during the second quarter of the Super Bowl.)
Read More
MySHOOT Profiles
Add A Comment