A romantic interlude between a man and woman is interrupted by a third party�the man’s liver which appears in the form of another guy in a liver costume. The original guy advises his date to ignore the liver seated next to them on a couch. Then the lights go out and the liver pummels its owner. The moral: Don’t ignore your liver.
Credits
Agency: Filter, New York Chris Brignola, executive creative director/art director; Jay Sharfstein, executive creative director/copywriter Production Company: Tangerine Films Good Guys (a.k.a. Brian Jackson, Nathan Crooker), director; Sal Del Giudice, executive producer; Elana Wertkin, producer; Derek McKane, DP. Editorial: MacKenzie Cutler Yvette Choy, editor Postproduction: The Mill New York Damien Van Der Cruyssen, colorist Visual Effects: Izquierdo Studios Martin Izquierdo, (liver) costume designer Music: Beacon Street Studios Andrew Feltenstein, John Nau, composers Sound Design: MacKenzie Cutler Marc Healy, sound designer Audio: Sound Lounge Cory Melious, audio mixer
Brady Corbet Makes Commercial Directing Debut With Bloomberg Media Campaign Out Of W+K NY
“The Contextualist,” the latest chapter in Bloomberg Media’s “Context Changes Everything” brand platform, debuts today (3/6), creatively distinguishing Bloomberg.com & the Bloomberg app subscription’s value for global business and government leaders. The new concept builds on the campaign’s foundation of context--the power of Bloomberg’s journalism to draw deft connections between its wealth of news, insights and data in every corner of the world.
Golden Globe and BAFTA-award winning filmmaker Brady Corbet (The Brutalist) directed three new spots for the campaign via magna studios in his debut helming brand commercials. This spot titled “The Price of Tea in China” takes a well-known and seemingly simple idiom and unpacks its complexity as an international business story in a 30-second journey. (The other two commercials are “Bird in the Hand” and “Rising Tides.” The “Context” campaign continues to be developed in collaboration agency Wieden+Kennedy New York.
“‘Context Changes Everything’ has become an important rallying point with consumers to remind them what’s unique about Bloomberg as we continue to double down on global news coverage for them,” said Julia Beizer, COO, Bloomberg Media. “‘The Contextualist’ moves the brand forward by personifying the prevailing ideas of intellect, curiosity and ambition. We’ve gained more than 100,000 subscribers in the time since we first launched the campaign in September 2023, and it remains an important driving element of our investment to continue growing and engaging subscribers in the years to come.”
“As my directorial debut in the world of advertisement, I’m proud of this work for Bloomberg and how it addresses the importance of... Read More
MySHOOT Profiles
Add A Comment