During the MTV Video Music Awards last night, the American Legacy Foundation released this spot, part of its latest “truth” anti-smoking “Finish It” initiative.
“Unpaid” points out that selfies showing celebs smoking cigarettes is tantamount to “free marketing” for Big Tobacco. These images can then affect societal acceptance of and subsequent behavior around smoking and using tobacco products. Looking to counteract this is the agency behind the initiative, 72andSunny.
Client American Legacy Foundation Agency 72andSunny Glenn Cole, chief creative officer; Justin Hooper, Mick DiMaria, group creative director; Allbriton Robbins, lead designer; Beau Unruh, lead writer; Matt Jarvis, chief strategy officer; Matt Johnson, group strategy director; Ravi Khanna, sr. strategist; Josh Hughes, strategist; James Townsend, managing director; Judson Whigham, group brand director; Kristine Soto, Luke Lamson, brand directors; Tom Dunlap, chief production officer; Sam Baerwald, director of film production; Calleen Colburn, sr. film producer; Sabrina Bajaj, sr. art producer; Denise Knickerbocker, freelance art producer. Editorial 72andSunny Studio Scott Culver, sr. editor. VFX 72andSunny Studio. Post MPC LA, telecine. Audio Lime Rohan Young, mixer. Music “Throw It Down” by Dominique Young Unique. Anne Litt, music supervisor.
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
