During the MTV Video Music Awards last night, the American Legacy Foundation released this spot, part of its latest “truth” anti-smoking “Finish It” initiative.
“Unpaid” points out that selfies showing celebs smoking cigarettes is tantamount to “free marketing” for Big Tobacco. These images can then affect societal acceptance of and subsequent behavior around smoking and using tobacco products. Looking to counteract this is the agency behind the initiative, 72andSunny.
CreditsClient American Legacy Foundation Agency 72andSunny Glenn Cole, chief creative officer; Justin Hooper, Mick DiMaria, group creative director; Allbriton Robbins, lead designer; Beau Unruh, lead writer; Matt Jarvis, chief strategy officer; Matt Johnson, group strategy director; Ravi Khanna, sr. strategist; Josh Hughes, strategist; James Townsend, managing director; Judson Whigham, group brand director; Kristine Soto, Luke Lamson, brand directors; Tom Dunlap, chief production officer; Sam Baerwald, director of film production; Calleen Colburn, sr. film producer; Sabrina Bajaj, sr. art producer; Denise Knickerbocker, freelance art producer. Editorial 72andSunny Studio Scott Culver, sr. editor. VFX 72andSunny Studio. Post MPC LA, telecine. Audio Lime Rohan Young, mixer. Music “Throw It Down” by Dominique Young Unique. Anne Litt, music supervisor.
TBWA\Media Arts Lab, Directing Team Megaforce Weigh In On Tongue-in-Cheek Apple Film
Directed by Megaforce via production company Iconoclast for agency TBWAMedia Arts Lab in L.A., this Apple film titled "No Sweat" features a weightlifter effortlessly spinning and manipulating massive weights as if they were batons, metaphorically representing the ability of the M4 family of chips--M4, M4 Pro, and M4 Max--to handle the most demanding workloads with ease, all set to Des’ree’s famed music track “You Gotta Be.” [video width="1046" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/11/01112010/M4-chip-No-Sweat-Apple.mp4"][/video] Read More