A cowboy rides on his horse into a modern city and sings a country and western ballad about how cancer doesn’t kill everyone. Some are still living with its devastating effects, including our crooning cowpoke who has throat cancer.
Credits
Agency: Crispin Porter + Bogusky,arnold | Boston Pete Favat, Alex Bogusky, Tom Adams, creative directors; John Kearse, creative director/copywriter; Roger Baldacci, copywriter; Adam Larson, Kevin Grady, art directors; Sarah Spitz, producer.,Pete Favat, Alex Bogusky, Tom Adams, creative directors; John Kearse, creative director/copywriter; Roger Baldacci, copywriter; Adam Larson, Kevin Grady, art directors; Sarah Spitz, producer. Production Company: MJZ Nicolai Fuglsig, director; Marcia Deliberto, executive producer; Kate Sutherland, prdoucer. Editorial: Cosmo Street Lawrence Young, editor.
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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