A young mother sits at her kitchen table among photographs and cards. The photographs are of her young daughter and her toddler son. She is describing how she is going to incorporate the photos into her Christmas cards. On the picture of her son she says she will put the inscription of his grave marker. The American Red Cross symbol and the words ” heart disease it the number two killer of children” appears as she reads the inscription.
Credits
Agency: Campbell Ewald, Warren, Michigan Bill Ludwig, chief creative officer; Jon Stewart, creative director; Michelle Potter, Rob Dey, art directors; Jason Danielewicz, copywriter; Matt Duggan, producer Production Company: Anonymous Content Chris Riess and Amy Hill (aka Riess/Hill), directors; Dave Morrison, executive producer; Steve Fredriksz, producer; Chris Riess, DP Editorial: STS Editorial Terry King, Michele Ballard, editors Postproduction: GTN Richard Newton, online editor; Rick Unger, colorist Audio: GTN Jeremy Schemm, audio engineer
Top Spot of the Week: Hellmann’s Super Bowl Ad Reunites “When Harry Met Sally” Stars Meg Ryan and Billy Crystal
Hellmann’s Super Bowl commercial “When Sally Met Hellmann’s” brings together Billy Crystal and Meg Ryan--35 years after the 1980s’ hit rom-com When Harry Met Sally, evoking timeless flavor and nostalgia with the iconic line: “I’ll have what she’s having.” Reprising their beloved roles of Harry and Sally, the duo hilariously recreates the film’s unforgettable scene in Katz’s Delicatessen, with a deliciously creamy twist, thanks to Hellmann’s mayonnaise.
The :30 commercial finds Sally sitting across from Harry, wearing his classic cable knit fisherman’s sweater, celebrating their anniversary over a traditional deli lunch. Sally is displeased with her turkey sandwich until she adds a generous squeeze of rich and creamy Hellmann’s mayonnaise that adds mind-blowing flavor so palpable that the rest of the patrons can’t help but notice. So much so, award-nominated actress and producer, Sydney Sweeney, takes notice, delivering the famous line, “I’ll Have What She’s Having.”
This is a :60 version of the spot which was created by agency VML and directed by Jake Szymanski. (The :30 is slated to run during the second quarter of the Super Bowl.)
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