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    American Family Insurance, Captain America Share The Power Of The Shield

    By SHOOTNo Comments168 Views

    American Family Insurance connects with Marvel Studio’s Captain America: Brave New World–which hits theaters this week (2/14)–on a campaign which reflects the parallels between the insurance company’s Red Roofline and Captain America’s iconic shield as trusted symbols of protection.

    This :45 cinema ad features original footage with Anthony Mackie as Captain America in an action-packed sequence that concludes at a family’s home. Introduced by American Family Insurance’s distinctive musical jingle, we hear a voiceover reminding viewers “Life’s better when you’re under our roof because we help protect your dreams.” As Captain America checks on the family, their son remarks, “I like your shield.” Captain America looks upward to the red roof and responds, “I like yours, too.” The ad ends with the company logo and its long-running tagline, “Insure carefully, dream fearlessly.”

    The :45 cinema spot and :30 TV version were directed by Anthony Leonardi III via production house Eleanor for ad agency Elite Media.

    Credits

    Clients American Family Insurance, Marvel Agency Elite Media Chris Crawford, chief creative officer; Jindai Joseph, executive creative lead; Gati Curtis, president; Adam Glickman, Craig Feigen, creative directors; Emilio Ayala, Mo Alsadi, art directors. Production Company Eleanor Anthony Leonardi III, director; Sophie Gold, president; Rochelle Savory, head of production; Nathaniel Greene, Russ Lemkin, producers; Sarah McColgan, DP. Editorial The Den Christjan Jordan, editor; Jesse Richard, assistant editor; Lucia Villalta, prdoucer; Jennifer Mersis, exec producer. VFX The Mill Gavin Wellsman, executive creative director; Nhat Tran, creative director; Ruairi Twohig, Eva-Maria Kuehlmann, VFX supervisors; Chris Connolly, sr. exec producer.

    Media Type:Commercial: Cinema
    Video Tags:Anthony Leonardi IIIEleanorElite Media



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    Wednesday, March 12, 2025

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