The noted storyteller who explores the supernatural, filmmaker M. Night Shyamalan (The Sixth Sense, The Village), gets an eyeful of surreal, inexplicable happenings as he sits in a restaurant booth. The strange goings on include a woman seemingly willing her verbally abusive male companion to choke on a bite of food, and a lady who captures an annoying fly with her tongue ala a lizard. Shyamalan explains, “My life is about finding the time to dream. That’s why my card is American Express.” At this point, we see Shymalan entering another restaurant, requesting “a table for one.”
Credits
Agency: Ogilvy & Mather David Apicella, executive creative director; Terry Finley, Chris Mitton, creative directors; David Lloyd, art director; Dan Kroeger, copywriter; Alice Mintzer, executive producer; Rachel Watson, producer; Sara Matarazzo, music producer. Production Company: Stillking Films,Blinding Edge Pictures, Philadelphia,Bright Pictures Inc Matthew Stillman, producer,M. Night Shyamalan, director/writer; Sam Mercer, executive producer; Chris Doyle, DP.,Rudy Callegari, owner/exec producer Editorial: Lost Planet Hank Corwin, editor; Betsy Beale, executive producer Postproduction: Company 3 Los Angeles,Nice Shoes Stefan Sonnenfeld, colorist; Missy Papageorge, producer,Russ Bigsby, online editor; Pat Portela, producer Visual Effects: Industrial Light+Magic (ILM),Prologue Films, Malibu, Calif. Chris Cram, visual effects producer,Kyle Cooper, graphics creative director Sound Design: Skywalker Sound Steve Boeddeker, sound designer Audio: Sound One Martin Czembor,
Top Spot of the Week: Hellmann’s Super Bowl Ad Reunites “When Harry Met Sally” Stars Meg Ryan and Billy Crystal
Hellmann’s Super Bowl commercial “When Sally Met Hellmann’s” brings together Billy Crystal and Meg Ryan--35 years after the 1980s’ hit rom-com When Harry Met Sally, evoking timeless flavor and nostalgia with the iconic line: “I’ll have what she’s having.” Reprising their beloved roles of Harry and Sally, the duo hilariously recreates the film’s unforgettable scene in Katz’s Delicatessen, with a deliciously creamy twist, thanks to Hellmann’s mayonnaise.
The :30 commercial finds Sally sitting across from Harry, wearing his classic cable knit fisherman’s sweater, celebrating their anniversary over a traditional deli lunch. Sally is displeased with her turkey sandwich until she adds a generous squeeze of rich and creamy Hellmann’s mayonnaise that adds mind-blowing flavor so palpable that the rest of the patrons can’t help but notice. So much so, award-nominated actress and producer, Sydney Sweeney, takes notice, delivering the famous line, “I’ll Have What She’s Having.”
This is a :60 version of the spot which was created by agency VML and directed by Jake Szymanski. (The :30 is slated to run during the second quarter of the Super Bowl.)
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