This tongue-in-cheek spot introduces Thursday Night NFL Football streaming on Amazon–by showing us Bears and meat packers along a stream. Turns out the Bears and Packers are the NFL teams of those same names and the body of water they're streaming along is the Amazon platform, bringing the NFL firmly into the new media age.
This comedy promo was directed by Andreas Nilsson of Biscuit Filmworks for CP+B L.A., with a score from Beacon Street Studios, sound design and audio mixing provided by Eleven.
Credits
Music/Sound: Beacon Street Studios, Venice, Calif. Beacon Stret Studios, composers; Leslie DiLullo, Adrea Lavezzoli, executive producers; Lindsey Lerman, producer. Eleven Sound, Santa Monica, Calif. Jeff Payne, sound designer; Melissa Elston, executive producer Audio Post: Eleven Sound, Santa Monica, Calif. Jeff Payne, mixer; Melissa Elston, executive producer Agency: CP+B L.A. Production: Biscuit Filmworks, Los Angeles;Andreas Nilsson, director
The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.
This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.
