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    Allstate’s “Savvy Burglar”

    By SHOOTUpdated:No Comments1264 Views

    This inspired initiative from Leo Burnett Chicago broke during the Allstate Sugar Bowl college football championship game in the form of eight spots–directed by Jeff Tremaine of HeLo–depicting the brand’s Mayhem character ransacking the home of a couple who posted on social media that they were away for the weekend to watch the Sugar Bowl in New Orleans.

    Portrayed by actor Dean Winters, Mayhem proceeds to sell off the couple’s possessions at bargain prices on a website–with updates tweeted about the sale using the hashtag #Mayhem Sale. On that debut evening, the site generated more than 6,000 hits per second immediately following each of the Mayhem commercials that aired on TV. Though elements of the campaign are comedic, like the sale of the family car for $200, there’s a serious overriding element–the lesson that you need to watch what you post online. A Facebook posting revealing your whereabouts can translate into your home becoming an easy target for burglary. 

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    Credits

    Client Allstate Agency Leo Burnett Chicago Susan Credle, chief creative officer; Charley Wickman, executive creative director; Britt Nolan, Mikal Pittman, creative directors; Nuno Ferreira, interactive creative director; Brandan Jenkins, Jake Reilly, Mark Wegwerth, copywriters; Derek Hinze, John Regan, Christopher Cole, Lauren Wetula, art directors; Veronica Puc, group executive producer; Stephen Clark, sr. producer. Production/Development Co. HeLo Jeff Tremaine, director. Digital Production WeLikeSmall Conor O’Neill, editor.

    Genre:Comedy
    Media Type:Commercial: Online
    ScreenWork Categories:Commercial
    Screenwork Type:Top Spot
    Video Tags:Allstate

    Comcast’s Xfinity, GS&P Take A “Wicked” Turn With Short Featuring Cynthia Erivo, Ariane Grande and The Magic Of Oz

    Tuesday, November 12, 2024

    Comcast and Xfinity have released this short, “Stay Connected to Your Dreams,” to celebrate the November 22 release of Universal Pictures’ feature film Wicked.

    Wicked, the untold story of the witches of Oz, based on the generation-defining blockbuster stage musical, stars Cynthia Erivo and Ariana Grande. This short follows their journeys from childhood to present day, where they take on the iconic roles of Elphaba and Glinda, respectively. Along the way, Wicked fans will be delighted by Easter eggs, including props from the film and Broadway show, and will experience emotional, real-life moments featuring the two stars. The short film was unveiled today (11/12) on Erivo and Grande’s social channels and can be viewed across television, social media and on an Xfinity site.

    “Stay Connected to Your Dreams,” which is directed by Wicked DP Alice Brooks, ASC (via production house Superprime) in collaboration with Wicked director Jon M. Chu, taps into the power of connection, friendship and achieving your dreams. It begins with Grande and Erivo’s childhoods, and how Wicked fueled their love for music and film. It then moves through their teen years and into adulthood where Grande shared the fateful tweet in 2011 that playing Glinda in Wicked would be her dream role. The short film concludes with the actual footage from the videoconferencing call back in 2021, where both women learned they’ve been cast in the coveted roles of Elphaba and Glinda.

    In addition, the short film will be the first-ever 4DX spot shown across the country. Theater-goers will feel the magic of Oz, complete with an immersive cinema experience combining on-screen visuals with synchronized motion seats... Read More

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