Allianz, the official insurance partner of the Olympic and Paralympic Games, released a short documentary film that explores the mental health struggles athletes face preparing for the Olympic Games and the positive impact that emotional support dogs can have on reducing stress and anxiety. The film follows the stories of two leading international skateboarders, Leticia Bufoni (Brazil) and Dashawn Jordan (US), and how emotional support dogs helped them when they needed it most.
BBDO New York served as creative agency behind the campaign. Jacob Rosenberg directed the film via The Reserve Label.
Credits
Client Allianz Agency BBDO New York David Lubars, chief creative officer, worldwide; Betsy Decker, Marco Cignini, executive creative directors; Andrew Osborne, head of content operations; Carole McCarty, executive producer; Ray McGale, designer; Andrea Ring, chief strategy officer; Philip De Meulemeester, VP strategy director; Jessica Nugent, SVP, director of production services. Sports Marketing Agency GMR Production Company The Reserve Label Jacob Rosenberg, director; Ryan Slavin, Jay Pollak, exec producers; Jay Kelman, producer; Mike Reyes, DP. Editorial Final Cut & The Reserve Label Chris Amos, editor; Sarah Roebuck, Ryan Slavin, Jay Pollak, exec producers; Peter Walker, producer. Color Forager TV Jacob McKee, colorist. Conform/Finish Company The Reserve Label Ryan Slavin, Jay Pollak, exec producers; Kate D’Angelo, online editor; Roberto Campos, composite. Music Asche & Spencer Matt Locher, exec producer; Thad Spencer, creative director. Audio Post The Reserve Label Ryan Slavin, Jay Pollak, exec producers; Juan Borda, sound design/mix. Dog Organizations Little Angels Service Dogs, Love On 4 Paws
For the global EX30 Cross Country launch, Volvo and creative agency Forsman & Bodenfors wants to de-dramatize the outdoor experience--and remind people that small trips into nature can be grand experiences.
Cross Country is Volvo’s concept of turning their regular cars into more outdoor-capable versions, with higher ground clearance, all-wheel drive and other features making it more capable and off-road ready. And now, the compact, fully electric EX30 becomes available as a Cross Country version. It’s a small car designed for big experiences, made to elevate both urban living and outdoor adventure, and to bring people closer to nature.
“With Volvo being such a human-centric brand, it felt natural to focus on the human side of nature. The child’s perspective became the perfect metaphor for this, to spend time in nature on nature’s terms,” said Karl Risenfors, creative at Forsman & Bodenfors.
In a category that often portrays epic journeys deep into the wilderness, the campaign serves as a reminder that even everyday adventures can be memorable experiences. Thus this launch spot--directed by Marcus Ibanez via production company New-Land--shows nature through the point of view of a child. A child’s imagination and perspective generates a visual metaphor for the magic that nature can bring, no matter the scale of the adventure.
