Allianz, the official insurance partner of the Olympic and Paralympic Games, released a short documentary film that explores the mental health struggles athletes face preparing for the Olympic Games and the positive impact that emotional support dogs can have on reducing stress and anxiety. The film follows the stories of two leading international skateboarders, Leticia Bufoni (Brazil) and Dashawn Jordan (US), and how emotional support dogs helped them when they needed it most.
BBDO New York served as creative agency behind the campaign. Jacob Rosenberg directed the film via The Reserve Label.
Credits
Client Allianz Agency BBDO New York David Lubars, chief creative officer, worldwide; Betsy Decker, Marco Cignini, executive creative directors; Andrew Osborne, head of content operations; Carole McCarty, executive producer; Ray McGale, designer; Andrea Ring, chief strategy officer; Philip De Meulemeester, VP strategy director; Jessica Nugent, SVP, director of production services. Sports Marketing Agency GMR Production Company The Reserve Label Jacob Rosenberg, director; Ryan Slavin, Jay Pollak, exec producers; Jay Kelman, producer; Mike Reyes, DP. Editorial Final Cut & The Reserve Label Chris Amos, editor; Sarah Roebuck, Ryan Slavin, Jay Pollak, exec producers; Peter Walker, producer. Color Forager TV Jacob McKee, colorist. Conform/Finish Company The Reserve Label Ryan Slavin, Jay Pollak, exec producers; Kate D’Angelo, online editor; Roberto Campos, composite. Music Asche & Spencer Matt Locher, exec producer; Thad Spencer, creative director. Audio Post The Reserve Label Ryan Slavin, Jay Pollak, exec producers; Juan Borda, sound design/mix. Dog Organizations Little Angels Service Dogs, Love On 4 Paws
Hellmann’s Super Bowl commercial “When Sally Met Hellmann’s” brings together Billy Crystal and Meg Ryan--35 years after the 1980s’ hit rom-com When Harry Met Sally, evoking timeless flavor and nostalgia with the iconic line: “I’ll have what she’s having.” Reprising their beloved roles of Harry and Sally, the duo hilariously recreates the film’s unforgettable scene in Katz’s Delicatessen, with a deliciously creamy twist, thanks to Hellmann’s mayonnaise.
The :30 commercial finds Sally sitting across from Harry, wearing his classic cable knit fisherman’s sweater, celebrating their anniversary over a traditional deli lunch. Sally is displeased with her turkey sandwich until she adds a generous squeeze of rich and creamy Hellmann’s mayonnaise that adds mind-blowing flavor so palpable that the rest of the patrons can’t help but notice. So much so, award-nominated actress and producer, Sydney Sweeney, takes notice, delivering the famous line, “I’ll Have What She’s Having.”
This is a :60 version of the spot which was created by agency VML and directed by Jake Szymanski. (The :30 is slated to run during the second quarter of the Super Bowl.)
