Allianz, the official insurance partner of the Olympic and Paralympic Games, released a short documentary film that explores the mental health struggles athletes face preparing for the Olympic Games and the positive impact that emotional support dogs can have on reducing stress and anxiety. The film follows the stories of two leading international skateboarders, Leticia Bufoni (Brazil) and Dashawn Jordan (US), and how emotional support dogs helped them when they needed it most.
BBDO New York served as creative agency behind the campaign. Jacob Rosenberg directed the film via The Reserve Label.
Credits
Client Allianz Agency BBDO New York David Lubars, chief creative officer, worldwide; Betsy Decker, Marco Cignini, executive creative directors; Andrew Osborne, head of content operations; Carole McCarty, executive producer; Ray McGale, designer; Andrea Ring, chief strategy officer; Philip De Meulemeester, VP strategy director; Jessica Nugent, SVP, director of production services. Sports Marketing Agency GMR Production Company The Reserve Label Jacob Rosenberg, director; Ryan Slavin, Jay Pollak, exec producers; Jay Kelman, producer; Mike Reyes, DP. Editorial Final Cut & The Reserve Label Chris Amos, editor; Sarah Roebuck, Ryan Slavin, Jay Pollak, exec producers; Peter Walker, producer. Color Forager TV Jacob McKee, colorist. Conform/Finish Company The Reserve Label Ryan Slavin, Jay Pollak, exec producers; Kate D’Angelo, online editor; Roberto Campos, composite. Music Asche & Spencer Matt Locher, exec producer; Thad Spencer, creative director. Audio Post The Reserve Label Ryan Slavin, Jay Pollak, exec producers; Juan Borda, sound design/mix. Dog Organizations Little Angels Service Dogs, Love On 4 Paws
This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.
The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.
“Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More
