The Best Work You May Never See: A tornado wreaks destruction on a rural community, underscoring the need for coverage from Alfa Insurance. A voiceover relates that Mother Nature doesn’t discriminate in that a twister impacts all people๏ฟฝrich or poor, young or old๏ฟฝin its path.
Agency: Lewis Communications Spencer Till, creative director; Stephen Curry, copywriter; Jenny Burton, producer. Production Company: Sparks Productions Paul Santana, director; Andy Crosbie, executive producer; Tim Kramer, producer; Greg Daniels, DP. Postproduction: Laffey.tv,Method Joe Laffey, editor; Paul Santana, editor,Clark Mueller, colorist Visual Effects: Laffey.tv Joe Laffey, animator/compositor/modeler; Mike Myers, freelance modeler. Sound Design: Sacred Noise Peter Rundquist, sound designer/audio engineer; Chuck Lovejoy, Ravi Krishnaswami, sound designers; Michael Montes, creative director; Jason Menkes, executive producer. Audio: Brooks Audio Production Barry Brooks, audio post mixer
Top Spot of the Week: Hellmann’s Super Bowl Ad Reunites “When Harry Met Sally” Stars Meg Ryan and Billy Crystal
Hellmannโs Super Bowl commercial โWhen Sally Met Hellmannโsโ brings together Billy Crystal and Meg Ryan--35 years after the 1980sโ hit rom-com When Harry Met Sally, evoking timeless flavor and nostalgia with the iconic line: โIโll have what sheโs having.โ Reprising their beloved roles of Harry and Sally, the duo hilariously recreates the filmโs unforgettable scene in Katzโs Delicatessen, with a deliciously creamy twist, thanks to Hellmannโs mayonnaise.
The :30 commercial finds Sally sitting across from Harry, wearing his classic cable knit fishermanโs sweater, celebrating their anniversary over a traditional deli lunch. Sally is displeased with her turkey sandwich until she adds a generous squeeze of rich and creamy Hellmannโs mayonnaise that adds mind-blowing flavor so palpable that the rest of the patrons canโt help but notice. So much so, award-nominated actress and producer, Sydney Sweeney, takes notice, delivering the famous line, โIโll Have What Sheโs Having.โ
This is a :60 version of the spot which was created by agency VML and directed by Jake Szymanski. (The :30 is slated to run during the second quarter of the Super Bowl.)
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