Oscar-winning documentary filmmaker (Taxi to the Dark Side) Alex Gibney via Chelsea Pictures directed this global launch campaign for the 2015 Ford Mustang out of Team Detroit. He helmed a spot and 12 online films capturing “Mustang Moments” for different people who get big breaks towards realizing their career aspirations.
In “The Voice Actor,” we meet a young man who drives a Ford Mustang, and is put in the figurative driver’s seat when it comes to his ambition as he gets the chance to audition as a voice performer for a movie project at Tippett Studios in Berkeley, Calif.
Credits
Client Ford Motor Company/Mustang Agency Team Detroit Toby Barlow, chief creative officer; Matt Soldan, executive creative director; Erik Moe, Adam Hull, creative directors; Sarah Sarwar, sr. art director; Loren Victory, director of integrated production; Bob Rashid, executive producer. Production Chelsea Alex Gibney, director; Allison Amon, Lisa Mehling, exec producers/owners; Pat McGoldrich, exec producer; Adam Guliner, head of production; Howard Woffinden, line producer; Dave Normand, 1st assistant director; Greg Grill, production supervisor; Emily Downey, assistant production supervisor; Liz Rowley, talent coordinator, Eric Treml, DP; Dale Thaw, production designer. Editorial Union Editorial Jay Friedkin, editor; Michael Raimondi, exec producer/president; Megan Dahlman, exec producer/VP; Logan Aries, producer. Post resolution LA Todd Iorio, Evan Guidera, Maury Rosenfeld, VFX artists. Audio Post resolution LA Milos Zivkovic, mixing/sound design. Casting Jamie Arsenault, casting director; Marie Retallick, associate casting director.
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The filmโs protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a childโs life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace โ Preventive Programs, the founding organization of the โBullying-Free Schoolsโ program, which has been equipping institutions with resources to combat school violence for 12 years.
โResearch indicates that stains on a uniform can... Read More
