The world you want, you have to create. And with a tool as capable as the first-ever Kia Sportage Hybrid in your hands, you can make a whole lot of good. As part of the vehicle’s launch, David&Goliath created this :30 spot “Downpour” which follows an intrepid couple as they set out to distribute free rain coats around Seattle in a race against the clock of an impending storm, for the good of their community.
As part of its “Make More Good” campaign, the story unfolds as a dark storm closes in around Seattle; the wind whips and the weatherman warns. With the turbo-power of the Kia Sportage Hybrid, the couple races through the city with boxes of warm, hooded jackets that fill up the spacious cargo area and make stops to hook the coats onto fences for those in need to take freely. It’s a mad dash in a formidable city, with its steep hills and tight turns— but there is no challenge the Sportage Hybrid can’t take on for a good deed.
The campaign was done in partnership with One Warm Coat, a nonprofit that has provided more than 7.3 million coats to those in need nationwide and is dedicated to promoting environmental sustainability.
Alex Feil directed “Downpour” via production company Believe Media.
“We were very excited to work with the critically-acclaimed director, Alex Feil, who captures human emotion in the most aspirational way,” said Tiffany Smith, group creative director at David&Goliath. “’Downpour’ shows how your own personal power can be amplified by horsepower when you’re behind the wheel of the Sportage Hybrid through this stunning film. As Kia continues to raise the bar with their design and innovation, we’re proud to produce creative that inspires people to make more good in the world.”
CreditsClient Kia Agency David&Goliath David Angelo, founder & creative chairman; Yumi Prentice, president; Ben Purcell, chief creative officer; Mark Koelfgen, executive creative director/copywriter; Frauke Tiemann, executive creative director/art director; Tiffany Smith, group creative director/copywriter; Rick Standley, group creative director/art director; Paul Albanese, managing director of broadcast production; Christopher Coleman, group executive producer; Curt O’Brien, executive producer; Brandon Kusher, sr. producer; Peter Bassett, managing director, integrated production & technology services; Cara Nieto, executive art producer; Bruno Cunha, group strategy director; Kelly Slater, associate strategy director. Production Believe Media Alex Feil, director; Liz Silver, Marc Bernardout, exec producers; Vitaly Koshman, head of production; John Gomez, producer. Editorial Spinach Adam Bright, editor; Jonathan Carpio, exec producer; Patricia Gushikuma, producer. VFX JAMM Visual Effects Asher Edwards, exec producer; Anna Dood, producer; Jake Montgomery, VFX supervisor/lead compositor; Ryland Bowen-Johnson, Graziella Gandolfi, Lisa Kim, Marcus Wood, Flame artists; Patrick Manning, Jaguar Lee, CG artists. Color The Mill Mark Gethin, colorist; Nate Seymour, color assist; Meghan Lang Bice, sr. exec producer, U.S. color; Jessica Amburgery, color producer; Alex Zhao, associate color producer. Audio Post Margarita Mix Nathan Dubin, mixer; Brian Frank, operations manager; Music (Original: “Everything Is A Dream”) Barking Owl, Kelly Bayett, creative director; KC Dossett, sr. producer; Will Rosati, composer/arranger; Gus Koven, sound designer
Director Gia Coppola Teams With Mejuri For “A New York Minute”; 1st Episode Takes Us To The Grocery Store
Mejuri, known for turning fine jewelry into an everyday luxury, has partnered with director Gia Coppola (The Last Show Girl, Palo Alto) and The Directors Bureau in Los Angeles, for the first time reimagining the brand’s story as episodic content. In a series of microfilms, co-created by Coppola and premiering following New York Fashion Week, Mejuri eschewed a typical celebrity campaign and cast us as voyeurs to a group of aspiring young women--real people, not actors--at the crossroads of their adult lives against the backdrop of New York City.
Titled “A New York Minute,” the series features five real-life friends, who include one perfectly imperfect heroine named Emma. The women celebrate ordinary moments and interactions which reveal, sometimes retrospectively, the extraordinary within the mundane. Adjacent to the brand’s own community, the 30-something year old cast includes Laura Love (Emma), Rebecca Ressler, Natalie Vall-Freed and Rozzi Crane. Mejuri’s jewelry makes an appearance as the best supporting actor.
“When I met with Gia and The Directors Bureau team, there was instant creative and personal chemistry and a natural alignment on the desire to push and blur the lines between marketing, storytelling, and the construct of what a ‘campaign’ could be,” said Jacob Jordan, chief brand officer, Mejuri. “Gia was able to push that idea into something that truly feels new and artful, with a realism and relatability that almost feels jarring. Gia was such a perfect collaborator and partner, someone I had complete trust in to be a catalyst for Mejuri’s values of celebrating women as their truest selves. I can’t wait for us to continue to tell the next chapters of this story.”
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