The world you want, you have to create. And with a tool as capable as the first-ever Kia Sportage Hybrid in your hands, you can make a whole lot of good. As part of the vehicle’s launch, David&Goliath created this :30 spot “Downpour” which follows an intrepid couple as they set out to distribute free rain coats around Seattle in a race against the clock of an impending storm, for the good of their community.
As part of its “Make More Good” campaign, the story unfolds as a dark storm closes in around Seattle; the wind whips and the weatherman warns. With the turbo-power of the Kia Sportage Hybrid, the couple races through the city with boxes of warm, hooded jackets that fill up the spacious cargo area and make stops to hook the coats onto fences for those in need to take freely. It’s a mad dash in a formidable city, with its steep hills and tight turns— but there is no challenge the Sportage Hybrid can’t take on for a good deed.
The campaign was done in partnership with One Warm Coat, a nonprofit that has provided more than 7.3 million coats to those in need nationwide and is dedicated to promoting environmental sustainability.
Alex Feil directed “Downpour” via production company Believe Media.
“We were very excited to work with the critically-acclaimed director, Alex Feil, who captures human emotion in the most aspirational way,” said Tiffany Smith, group creative director at David&Goliath. “’Downpour’ shows how your own personal power can be amplified by horsepower when you’re behind the wheel of the Sportage Hybrid through this stunning film. As Kia continues to raise the bar with their design and innovation, we’re proud to produce creative that inspires people to make more good in the world.”
Credits
Client Kia Agency David&Goliath David Angelo, founder & creative chairman; Yumi Prentice, president; Ben Purcell, chief creative officer; Mark Koelfgen, executive creative director/copywriter; Frauke Tiemann, executive creative director/art director; Tiffany Smith, group creative director/copywriter; Rick Standley, group creative director/art director; Paul Albanese, managing director of broadcast production; Christopher Coleman, group executive producer; Curt O’Brien, executive producer; Brandon Kusher, sr. producer; Peter Bassett, managing director, integrated production & technology services; Cara Nieto, executive art producer; Bruno Cunha, group strategy director; Kelly Slater, associate strategy director. Production Believe Media Alex Feil, director; Liz Silver, Marc Bernardout, exec producers; Vitaly Koshman, head of production; John Gomez, producer. Editorial Spinach Adam Bright, editor; Jonathan Carpio, exec producer; Patricia Gushikuma, producer. VFX JAMM Visual Effects Asher Edwards, exec producer; Anna Dood, producer; Jake Montgomery, VFX supervisor/lead compositor; Ryland Bowen-Johnson, Graziella Gandolfi, Lisa Kim, Marcus Wood, Flame artists; Patrick Manning, Jaguar Lee, CG artists. Color The Mill Mark Gethin, colorist; Nate Seymour, color assist; Meghan Lang Bice, sr. exec producer, U.S. color; Jessica Amburgery, color producer; Alex Zhao, associate color producer. Audio Post Margarita Mix Nathan Dubin, mixer; Brian Frank, operations manager; Music (Original: “Everything Is A Dream”) Barking Owl, Kelly Bayett, creative director; KC Dossett, sr. producer; Will Rosati, composer/arranger; Gus Koven, sound designer
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The film’s protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a child’s life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace – Preventive Programs, the founding organization of the “Bullying-Free Schools” program, which has been equipping institutions with resources to combat school violence for 12 years.
“Research indicates that stains on a uniform can... Read More
