The world you want, you have to create. And with a tool as capable as the first-ever Kia Sportage Hybrid in your hands, you can make a whole lot of good. As part of the vehicle’s launch, David&Goliath created this :30 spot “Downpour” which follows an intrepid couple as they set out to distribute free rain coats around Seattle in a race against the clock of an impending storm, for the good of their community.
As part of its “Make More Good” campaign, the story unfolds as a dark storm closes in around Seattle; the wind whips and the weatherman warns. With the turbo-power of the Kia Sportage Hybrid, the couple races through the city with boxes of warm, hooded jackets that fill up the spacious cargo area and make stops to hook the coats onto fences for those in need to take freely. It’s a mad dash in a formidable city, with its steep hills and tight turns— but there is no challenge the Sportage Hybrid can’t take on for a good deed.
The campaign was done in partnership with One Warm Coat, a nonprofit that has provided more than 7.3 million coats to those in need nationwide and is dedicated to promoting environmental sustainability.
Alex Feil directed “Downpour” via production company Believe Media.
“We were very excited to work with the critically-acclaimed director, Alex Feil, who captures human emotion in the most aspirational way,” said Tiffany Smith, group creative director at David&Goliath. “’Downpour’ shows how your own personal power can be amplified by horsepower when you’re behind the wheel of the Sportage Hybrid through this stunning film. As Kia continues to raise the bar with their design and innovation, we’re proud to produce creative that inspires people to make more good in the world.”
