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    Albert Kodagolian Directs “Wedding” For PNC Bank, Deutsch NY

    By SHOOTUpdated:No Comments4535 Views

    This spot from Deutsch NY for client PNC Bank shows a father dreaming about the wedding he will throw for his daughter once she’s grown up. His fantasy includes an overgrown teddy bear, a unicorn and hummingbirds, the latter teaming to hold up the bride’s wedding dress train as she walks down the aisle.

    Reality interrupts the dad’s vision when we see that his daughter is currently a mere five years old. Still, his fantasy underscores that PNC Bank can help its customers save for the future so they can take care of life’s important moments.

    Albert Kodagolian of Interrogate directed “Wedding,” with VFX from The Mill.

    Credits

    Client PNC Bank Agency Deutsch New York Kerry Keenan, chief creative officer; Jeff Vinick, executive creative director; Joanne Scannello, group creative director; Jessica Giles, art director; Austin Hamilton, copywriter; Joe Calabrese, director of integrated production; Andrea Curtin, executive producer; Renee Coletrane, sr. project manager. Production Interrogate LA Albert Kodagolian, director. Editorial The Whitehouse NY Russell Icke, editor; Tim Quackenbush, assistant editor. Post The Mill New York Dave Ludlam, colorist. VFX The Mill New York Jeremy Moore, producer; Andres Eguiguren, VFX supervisor; Music Human NY  Track “Pachelbel’s Canon” Audio Post Sonic Union Steve Rosen, mixer.

    ScreenWork Categories:Commercial
    Video Tags:Albert KodagolianDeutsch New York



    Top Spot of the Week: Hellmann’s Super Bowl Ad Reunites “When Harry Met Sally” Stars Meg Ryan and Billy Crystal

    Wednesday, January 29, 2025

    Hellmann’s Super Bowl commercial “When Sally Met Hellmann’s” brings together Billy Crystal and Meg Ryan--35 years after the 1980s’ hit rom-com When Harry Met Sally, evoking timeless flavor and nostalgia with the iconic line: “I’ll have what she’s having.” Reprising their beloved roles of Harry and Sally, the duo hilariously recreates the film’s unforgettable scene in Katz’s Delicatessen, with a deliciously creamy twist, thanks to Hellmann’s mayonnaise.

    The :30 commercial finds Sally sitting across from Harry, wearing his classic cable knit fisherman’s sweater, celebrating their anniversary over a traditional deli lunch. Sally is displeased with her turkey sandwich until she adds a generous squeeze of rich and creamy Hellmann’s mayonnaise that adds mind-blowing flavor so palpable that the rest of the patrons can’t help but notice. So much so, award-nominated actress and producer, Sydney Sweeney, takes notice, delivering the famous line, “I’ll Have What She’s Having.”

    This is a :60 version of the spot which was created by agency VML and directed by Jake Szymanski. (The :30 is slated to run during the second quarter of the Super Bowl.)

     

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