This spot from Deutsch NY for client PNC Bank shows a father dreaming about the wedding he will throw for his daughter once she’s grown up. His fantasy includes an overgrown teddy bear, a unicorn and hummingbirds, the latter teaming to hold up the bride’s wedding dress train as she walks down the aisle.
Reality interrupts the dad’s vision when we see that his daughter is currently a mere five years old. Still, his fantasy underscores that PNC Bank can help its customers save for the future so they can take care of life’s important moments.
Albert Kodagolian of Interrogate directed “Wedding,” with VFX from The Mill.
Credits
Client PNC Bank Agency Deutsch New York Kerry Keenan, chief creative officer; Jeff Vinick, executive creative director; Joanne Scannello, group creative director; Jessica Giles, art director; Austin Hamilton, copywriter; Joe Calabrese, director of integrated production; Andrea Curtin, executive producer; Renee Coletrane, sr. project manager. Production Interrogate LA Albert Kodagolian, director. Editorial The Whitehouse NY Russell Icke, editor; Tim Quackenbush, assistant editor. Post The Mill New York Dave Ludlam, colorist. VFX The Mill New York Jeremy Moore, producer; Andres Eguiguren, VFX supervisor; Music Human NY Track “Pachelbel’s Canon” Audio Post Sonic Union Steve Rosen, mixer.
When dozens of Klick Health team members said they wouldn’t be able to hug loved ones over the festive season, the agency turned to AI and other magic to orchestrate a series of sentimental, surprise reunions captured in its “Holiday Hugs” video. The heartwarming four-minute video, benefitting the D.C.-based Foundation for Social Connection (F4SC), parallels recent findings from a Maru/Blue Public Opinion survey commissioned by Klick.
The poll found 74 percent of Americans and Canadians won’t be able to hug at least one person they wish they could over the holidays. And like those in the video, survey participants cited geographical distance and loved ones having passed away as the leading factors preventing their hugs.
“I just wish I could really squeeze her right now,” says teary-eyed New York Klickster Kari Bocassi watching her AI-generated hug with her sister Marlene, moments before she bursts onto the set for a long in-person embrace. The siblings have spent the past 14 years caring for their mother since her Alzheimer’s diagnosis, but haven’t been together for the holidays since Marlene moved to Virginia. Similarly, Toronto’s Fred Duarte gets the bear hug of his life when his brother Rico, who lives in Brazil, walks into Klick’s production studio for their first holiday reunion in seven years.
Directed by James Cooper via Cooper Films, “Holiday Hugs” also taps into the fact that hugs don’t just make people feel better emotionally, they also have numerous health benefits. According to the National Institutes of Health, hugs can lower blood pressure and boost the immune system.
“There’s nothing quite like the warmth and reassurance of a heartfelt hug,” said Klick’s chief creative officer Rich Levy. “With ‘Holiday... Read More
