This spot from Deutsch NY for client PNC Bank shows a father dreaming about the wedding he will throw for his daughter once she’s grown up. His fantasy includes an overgrown teddy bear, a unicorn and hummingbirds, the latter teaming to hold up the bride’s wedding dress train as she walks down the aisle.
Reality interrupts the dad’s vision when we see that his daughter is currently a mere five years old. Still, his fantasy underscores that PNC Bank can help its customers save for the future so they can take care of life’s important moments.
Albert Kodagolian of Interrogate directed “Wedding,” with VFX from The Mill.
CreditsClient PNC Bank Agency Deutsch New York Kerry Keenan, chief creative officer; Jeff Vinick, executive creative director; Joanne Scannello, group creative director; Jessica Giles, art director; Austin Hamilton, copywriter; Joe Calabrese, director of integrated production; Andrea Curtin, executive producer; Renee Coletrane, sr. project manager. Production Interrogate LA Albert Kodagolian, director. Editorial The Whitehouse NY Russell Icke, editor; Tim Quackenbush, assistant editor. Post The Mill New York Dave Ludlam, colorist. VFX The Mill New York Jeremy Moore, producer; Andres Eguiguren, VFX supervisor; Music Human NY Track “Pachelbel’s Canon” Audio Post Sonic Union Steve Rosen, mixer.
NHS England, M&C Saatchi UK, Director Tom Tagholm Team On PSA Highlighting The Overlooked Signs Of A Stroke
National Health Service (NHS) England has unveiled a multichannel campaign, “Act FAST,” to raise awareness of the individual signs of a stroke and get people to call 999 as soon as they suspect they may be experiencing any one symptom. The push, which is part of the ongoing “Help Us, Help You” campaign, was developed in partnership with M&C Saatchi UK.
The campaign depicts everyday situations where everything might seem relatively normal, but where there’s the sign of someone experiencing a stroke.
A key component of the campaign is this :30--directed by Tom Tagholm of Various Films--which sets up the idea that initially, a stroke might not seem like much, highlighting key symptoms: from struggling to use a paint roller, to not being able to smile when watching TV, to slurring your speech when reading a story to your grandchild. The PSA emphasizes that time is critical, ending with the line: “Face or arm or speech, at the first sign, it’s time to call 999.”
Jo Bacon, Group CEO, M&C Saatchi UK, said, “We want to ensure people take action on the first symptom, rather than waiting for more conclusive signs. To help them understand that even when everything seems normal, something serious might be happening.”
Matt Lee, executive creative director, M&C Saatchi UK, commented: “This is important work. We wanted to explore that precise moment when your world shifts, quietly yet powerfully, off its axis during a stroke. We highlight how a tiny external moment can actually be seismic—an extraordinary gear change, framed in a really ordinary way.”
Director Tagholm shared, “My Dad suffered a stroke a few years ago and was saved from the worst by acting quickly, and by the work of the NHS. So there’s... Read More