Al Roker, “America’s Weatherman,” is featured in this commercial for BMW’s annual Summer Sales Event, part of a campaign from Goodby Silverstein & Partners (GS&P).
Directed by Win Bates via Tool of North America, the “Summer Is All Yours Spot” finds Roker intentionally giving an inaccurate rainy weather forecast on social media. Roker is then seen cruising to the shoreline in his all-electric BMW i4 to enjoy a perfect beach day all to himself.
“Saying Al’s personality is as electric as the BMW cars we are promoting would be a cliché, so I won’t say it. But wait…I think I just did,” said Rich Silverstein, co-chairman and co-founder at GS&P.
“We’re thrilled to collaborate with Al Roker, a true entertainment icon whose passion and trademark charm fit beautifully with the BMW brand,” added GS&P executive creative director Matt Edwards.
Credits
Client BMW North America Agency Goodby Silverstein & Partners Rich Silverstein, co-chairman/partner; Matt Edwards, executive creative director; Kevin Leung, Clemens Zlami, associate creative directors; Guillermo Aliaga Pueyrredon, sr. art director; Belen Russomanno, sr. copywriter; Jim Haight, head of production; Matthew Flaker, executive producer; Jennifer de Leon, producer; Jim King, director of graphic services; Saam Gabbay, photography; Tena Goy, executive interactive producer; Severin Sauliere, sr. interactive producer; Will Hung, director of production arts; Joanna Pham, Maria Leung, production artists; Katie Coane, deputy director of brand strategy; Nik Poon, brand strategy director; Kelly Kikuch, brand strategist; Dong Kim, group communication strategy director; Charlotte Cordova, sr. communication strategist. Production Company Tool of North America Win Bates, director; Mary Church, exec producer; Nancy Hacohen, managing director. Editorial Arcade Edit Dave Anderson, editor; Dean Miyahira, assistant editor; Crissy DeSimone, exec producer; Megan Dahlman, head of production; Wendy Umanzor, producer. VFX/Finishing The Mill Nhat Tran, Jeffery Robins, VFX supervisors; Hillary Thomas, exec producer; Sherilyn Martin, producer; Joelle Amoroso, production coordinator; Nhat Tran, 2D lead artist; Diiwaker S, 2D lead artist (BLR); Sandra Ross, 2D artist; Aasheesh Singh, Akhil A S, Jhoshidh T, Atul Palande, 2D artists comp (BLR); Tushar Suresh Bhat, Appu Gowda, Chaithra H, Kishor Sasane, 2D artists roto (BLR); Gowthaman N, Sailen Khanra, Ankit Panwar, Manoj Kumar, Shubham Pawar, 2D artists paint (BLR); Tushar Sethi, Sandeep Kumar Yadav, asset artist (BLR); Rajkumar Gupta, Puppala Vinod Kumar, tracking (BLR); Itai Muller, matte painting. Mix/Sound Design Sonic Union Mike Marinelli, sound designer/mix engineer; Justine Cortale, sound producer; Carly Morgan, assistant engineer.
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.”
Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys.
“The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker.
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