Volvo Cars has launched its new small fully electric SUV designed to have the smallest carbon footprint of any Volvo to date. Volvo is indeed betting big on the next small thing being its EX30.
Teaming with agency AKQA and production partner Mill+, Volvo has rolled out this hero film–powered by a “Small is Mighty” philosophy–in which Volvo Cars CEO Jim Rowan introduces the new SUV in a whimsical play on the familiar unboxing trend. A mini, regular and giant Jim Rowan playfully highlights the key features of the EX30 in equally proportioned models of the car.
Joshua Stocker directed the film–titled “The Unboxing”–via Mill+.
CreditsClient Volvo Agency AKQA Group Adam Stark, designer; Fraser Cheetham, creative; Andrew Lopez, art director; Vi Dang, associate designer; Marika Groning, production designer; Simon Magnusson, sr. copywriter; Fernando Lobina, Sam Tablada, Linus Lovbacka, Eduarda Nieto, sr. designers; Doug Higman, sr. motion designer; Sebastian Regfeldt, Jesper Stahl, sr. creatives; Shiko Murai, Anders Wiberg, sr. art directors; David Svedenstrom, Sergio Faria, Laura Hunter, associate creative directors; Ander Hernando, designer director; Oliver Duggan, Pierre Saladin, Jon Ward, John Gibson, Sam Haynes, creative directors; Miles Unwin, group creative director; Laura Visco, chief creative officer; Peter Lund, global chief creative officer; Gil Caldwell-Dunn, strategy director; Miriam Plon Sauer, exec strategy director; Artur Johansson, associate strategy director; Pelle Westerback, John Kershaw, Josh Riordan, sr. producers; Uros Petrevski, user experience director. Interior Design: Nick Rolls, creative director; Sara Mitrova, sr. designer; Ellen Hurst, Niels Hersmann, Clara Janka, Ashley Ward, Alex Geal, designers; Marta Ferreiro, 3D artist; Andrea Fogliani, jr. 3D artist; Ivana Sehic, freelance design director; Marie Magnien, freelance designer. Production Company Mill+ Joshua Stocker, director; Johnny Blick, exec producer; Richard Skinner, head of creative development; Tim Tyrrell, producer; Timothy Green, DP; Vanessa Duquesnay, VFX supervisor; Gilles Balabaud, art director/production designer; Ben Harrex, editor; Katie Dymmock, colorist. Music Composition: Chut! On Vous Ecoute. Arnaud Astruc, Benjamin Fournier-Bidoz, Nicolas Duperron, composers/arrangers. Music Track: “Little Things mean a lot”; Bettye Swann, performer; EMI FEIST CATALOG INC. Sony/ATV’s share of the Composition, original publisher.
The Best Work You May Never See: McCann NY, Director Christian Breslauer Sound Grande For New York Lottery
McCann New York launched a campaign for the New York Lottery which includes this music video-style spot directed by Christian Breslauer of London Alley. The :30 features a signature song, “Sounds Grande,” as we see our featured music video protagonist get into the lotto spirit thanks to the new GRANDE Scratch-Off Games (up to $3 million in cash prizes, and a chance drawing for one of 100 VIP trips to Billboard Latin Music Week in Miami). The new lotto games were designed by McCann Design, inspired by the colorful storefronts of New York bodegas. [video width="1920" height="1080" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/09/18010750/YNSL3561000H_NYL_SOUNDS-GRANDE_30_ENGLISH.mp4"][/video] Read More