Volvo Cars has launched its new small fully electric SUV designed to have the smallest carbon footprint of any Volvo to date. Volvo is indeed betting big on the next small thing being its EX30.
Teaming with agency AKQA and production partner Mill+, Volvo has rolled out this hero film–powered by a “Small is Mighty” philosophy–in which Volvo Cars CEO Jim Rowan introduces the new SUV in a whimsical play on the familiar unboxing trend. A mini, regular and giant Jim Rowan playfully highlights the key features of the EX30 in equally proportioned models of the car.
Joshua Stocker directed the film–titled “The Unboxing”–via Mill+.
CreditsClient Volvo Agency AKQA Group Adam Stark, designer; Fraser Cheetham, creative; Andrew Lopez, art director; Vi Dang, associate designer; Marika Groning, production designer; Simon Magnusson, sr. copywriter; Fernando Lobina, Sam Tablada, Linus Lovbacka, Eduarda Nieto, sr. designers; Doug Higman, sr. motion designer; Sebastian Regfeldt, Jesper Stahl, sr. creatives; Shiko Murai, Anders Wiberg, sr. art directors; David Svedenstrom, Sergio Faria, Laura Hunter, associate creative directors; Ander Hernando, designer director; Oliver Duggan, Pierre Saladin, Jon Ward, John Gibson, Sam Haynes, creative directors; Miles Unwin, group creative director; Laura Visco, chief creative officer; Peter Lund, global chief creative officer; Gil Caldwell-Dunn, strategy director; Miriam Plon Sauer, exec strategy director; Artur Johansson, associate strategy director; Pelle Westerback, John Kershaw, Josh Riordan, sr. producers; Uros Petrevski, user experience director. Interior Design: Nick Rolls, creative director; Sara Mitrova, sr. designer; Ellen Hurst, Niels Hersmann, Clara Janka, Ashley Ward, Alex Geal, designers; Marta Ferreiro, 3D artist; Andrea Fogliani, jr. 3D artist; Ivana Sehic, freelance design director; Marie Magnien, freelance designer. Production Company Mill+ Joshua Stocker, director; Johnny Blick, exec producer; Richard Skinner, head of creative development; Tim Tyrrell, producer; Timothy Green, DP; Vanessa Duquesnay, VFX supervisor; Gilles Balabaud, art director/production designer; Ben Harrex, editor; Katie Dymmock, colorist. Music Composition: Chut! On Vous Ecoute. Arnaud Astruc, Benjamin Fournier-Bidoz, Nicolas Duperron, composers/arrangers. Music Track: “Little Things mean a lot”; Bettye Swann, performer; EMI FEIST CATALOG INC. Sony/ATV’s share of the Composition, original publisher.
NHS England, M&C Saatchi UK, Director Tom Tagholm Team On PSA Highlighting The Overlooked Signs Of A Stroke
National Health Service (NHS) England has unveiled a multichannel campaign, “Act FAST,” to raise awareness of the individual signs of a stroke and get people to call 999 as soon as they suspect they may be experiencing any one symptom. The push, which is part of the ongoing “Help Us, Help You” campaign, was developed in partnership with M&C Saatchi UK.
The campaign depicts everyday situations where everything might seem relatively normal, but where there’s the sign of someone experiencing a stroke.
A key component of the campaign is this :30--directed by Tom Tagholm of Various Films--which sets up the idea that initially, a stroke might not seem like much, highlighting key symptoms: from struggling to use a paint roller, to not being able to smile when watching TV, to slurring your speech when reading a story to your grandchild. The PSA emphasizes that time is critical, ending with the line: “Face or arm or speech, at the first sign, it’s time to call 999.”
Jo Bacon, Group CEO, M&C Saatchi UK, said, “We want to ensure people take action on the first symptom, rather than waiting for more conclusive signs. To help them understand that even when everything seems normal, something serious might be happening.”
Matt Lee, executive creative director, M&C Saatchi UK, commented: “This is important work. We wanted to explore that precise moment when your world shifts, quietly yet powerfully, off its axis during a stroke. We highlight how a tiny external moment can actually be seismic—an extraordinary gear change, framed in a really ordinary way.”
Director Tagholm shared, “My Dad suffered a stroke a few years ago and was saved from the worst by acting quickly, and by the work of the NHS. So there’s... Read More