Volvo Cars has launched its new small fully electric SUV designed to have the smallest carbon footprint of any Volvo to date. Volvo is indeed betting big on the next small thing being its EX30.
Teaming with agency AKQA and production partner Mill+, Volvo has rolled out this hero film–powered by a “Small is Mighty” philosophy–in which Volvo Cars CEO Jim Rowan introduces the new SUV in a whimsical play on the familiar unboxing trend. A mini, regular and giant Jim Rowan playfully highlights the key features of the EX30 in equally proportioned models of the car.
Joshua Stocker directed the film–titled “The Unboxing”–via Mill+.
Credits
Client Volvo Agency AKQA Group Adam Stark, designer; Fraser Cheetham, creative; Andrew Lopez, art director; Vi Dang, associate designer; Marika Groning, production designer; Simon Magnusson, sr. copywriter; Fernando Lobina, Sam Tablada, Linus Lovbacka, Eduarda Nieto, sr. designers; Doug Higman, sr. motion designer; Sebastian Regfeldt, Jesper Stahl, sr. creatives; Shiko Murai, Anders Wiberg, sr. art directors; David Svedenstrom, Sergio Faria, Laura Hunter, associate creative directors; Ander Hernando, designer director; Oliver Duggan, Pierre Saladin, Jon Ward, John Gibson, Sam Haynes, creative directors; Miles Unwin, group creative director; Laura Visco, chief creative officer; Peter Lund, global chief creative officer; Gil Caldwell-Dunn, strategy director; Miriam Plon Sauer, exec strategy director; Artur Johansson, associate strategy director; Pelle Westerback, John Kershaw, Josh Riordan, sr. producers; Uros Petrevski, user experience director. Interior Design: Nick Rolls, creative director; Sara Mitrova, sr. designer; Ellen Hurst, Niels Hersmann, Clara Janka, Ashley Ward, Alex Geal, designers; Marta Ferreiro, 3D artist; Andrea Fogliani, jr. 3D artist; Ivana Sehic, freelance design director; Marie Magnien, freelance designer. Production Company Mill+ Joshua Stocker, director; Johnny Blick, exec producer; Richard Skinner, head of creative development; Tim Tyrrell, producer; Timothy Green, DP; Vanessa Duquesnay, VFX supervisor; Gilles Balabaud, art director/production designer; Ben Harrex, editor; Katie Dymmock, colorist. Music Composition: Chut! On Vous Ecoute. Arnaud Astruc, Benjamin Fournier-Bidoz, Nicolas Duperron, composers/arrangers. Music Track: “Little Things mean a lot”; Bettye Swann, performer; EMI FEIST CATALOG INC. Sony/ATV’s share of the Composition, original publisher.
When dozens of Klick Health team members said they wouldn’t be able to hug loved ones over the festive season, the agency turned to AI and other magic to orchestrate a series of sentimental, surprise reunions captured in its “Holiday Hugs” video. The heartwarming four-minute video, benefitting the D.C.-based Foundation for Social Connection (F4SC), parallels recent findings from a Maru/Blue Public Opinion survey commissioned by Klick.
The poll found 74 percent of Americans and Canadians won’t be able to hug at least one person they wish they could over the holidays. And like those in the video, survey participants cited geographical distance and loved ones having passed away as the leading factors preventing their hugs.
“I just wish I could really squeeze her right now,” says teary-eyed New York Klickster Kari Bocassi watching her AI-generated hug with her sister Marlene, moments before she bursts onto the set for a long in-person embrace. The siblings have spent the past 14 years caring for their mother since her Alzheimer’s diagnosis, but haven’t been together for the holidays since Marlene moved to Virginia. Similarly, Toronto’s Fred Duarte gets the bear hug of his life when his brother Rico, who lives in Brazil, walks into Klick’s production studio for their first holiday reunion in seven years.
Directed by James Cooper via Cooper Films, “Holiday Hugs” also taps into the fact that hugs don’t just make people feel better emotionally, they also have numerous health benefits. According to the National Institutes of Health, hugs can lower blood pressure and boost the immune system.
“There’s nothing quite like the warmth and reassurance of a heartfelt hug,” said Klick’s chief creative officer Rich Levy. “With ‘Holiday... Read More
