AJ Bleyer of above + beyond films directed this spot featuring beatboxer/musician Reggie Watts musically demonstrating the benefits of Firefox’s new, faster browser.
The premise has two Reggies in the (split) picture–one a slow, bored Watts waiting for an even slower browser to do its thing. The other, a hyper-energetic Watts, is in the fast Firefox environ where there’s little wait time to load a file, Eventually slow Watts moves over to join his speedy counterpart and the fast responsive browser fun of crafting an improv song and message on the fly is thoroughly enjoyed by both.
Credits
Client Mozilla/Firefox Production above + beyond films, Playa Vista, Calif. AJ Bleyer, director/DP; Ashley Hydrick, Beth Aranda, co-founders/exec producers; Rebecca Donaghe, producer. Editorial Cut+Run, San Francisco Pete Koob, editor; Deanne Mehling, exec producer; Brady Fiero, producer. Color Mission Film & Design Chris Martin, colorist. Flame/Online Jogger Matt Trivan, Flame artist. Audio Post One Union, San Francisco Matt Wood, engineer.
At the heart of this campaign for Pay.UK Current Account Switch Service (CASS) is a playful yet relatable narrative, brought to life in the hero TV commercial, “Blind Date.” Directed by Rosie May Bird Smith of Biscuit Filmworks for agency House 337, the spot follows a woman nervously meeting her blind date, only to discover the person waiting for her is someone you definitely wouldn’t want to meet on a blind date. The voiceover reassures: ”Blind dates. They’re a bit like switching bank accounts. You don’t want any surprises. That’s why we guarantee there won’t be any when you switch with the Current Account Switch Service.”
“Everyone knows the pain of a bad date, the gut-churning realization you’ve texted your boss instead of your mate, and being stuck next to someone eating the world’s stinkiest lunch,” said Ross Newton, creative director, House 337, who added, “Life is a minefield of unwanted surprises, so coming up with the campaign idea was the easy part. The real challenge was deciding which situations to include and which to ditch. Sadly, these scenarios are all too relatable for us all, myself included.”
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