AJ Bleyer of above + beyond films directed this spot featuring beatboxer/musician Reggie Watts musically demonstrating the benefits of Firefox’s new, faster browser.
The premise has two Reggies in the (split) picture–one a slow, bored Watts waiting for an even slower browser to do its thing. The other, a hyper-energetic Watts, is in the fast Firefox environ where there’s little wait time to load a file, Eventually slow Watts moves over to join his speedy counterpart and the fast responsive browser fun of crafting an improv song and message on the fly is thoroughly enjoyed by both.
Credits
Client Mozilla/Firefox Production above + beyond films, Playa Vista, Calif. AJ Bleyer, director/DP; Ashley Hydrick, Beth Aranda, co-founders/exec producers; Rebecca Donaghe, producer. Editorial Cut+Run, San Francisco Pete Koob, editor; Deanne Mehling, exec producer; Brady Fiero, producer. Color Mission Film & Design Chris Martin, colorist. Flame/Online Jogger Matt Trivan, Flame artist. Audio Post One Union, San Francisco Matt Wood, engineer.
For the global EX30 Cross Country launch, Volvo and creative agency Forsman & Bodenfors wants to de-dramatize the outdoor experience--and remind people that small trips into nature can be grand experiences.
Cross Country is Volvo’s concept of turning their regular cars into more outdoor-capable versions, with higher ground clearance, all-wheel drive and other features making it more capable and off-road ready. And now, the compact, fully electric EX30 becomes available as a Cross Country version. It’s a small car designed for big experiences, made to elevate both urban living and outdoor adventure, and to bring people closer to nature.
“With Volvo being such a human-centric brand, it felt natural to focus on the human side of nature. The child’s perspective became the perfect metaphor for this, to spend time in nature on nature’s terms,” said Karl Risenfors, creative at Forsman & Bodenfors.
In a category that often portrays epic journeys deep into the wilderness, the campaign serves as a reminder that even everyday adventures can be memorable experiences. Thus this launch spot--directed by Marcus Ibanez via production company New-Land--shows nature through the point of view of a child. A child’s imagination and perspective generates a visual metaphor for the magic that nature can bring, no matter the scale of the adventure.
