An office full of workers has gathered at a long conference table around a phone because their boss has called a last minute conference call “to improve their bottom line.” One of the workers is silently, but animated acting out mocking gestures to the boss’s statements, feeling safe as the meeting is by phone. The boss then says “This isn’t a conference call Hinkle, I am actually in the room.” The worker falls still in horror. The scene switches to a soaring plane “Feel like surprising a few people?” an announcer asks. Displayed on the screen are the words “Low fares. Even at the last minute. AirTran.”
Credits
Agency: Cramer-Krasselt Scott Wild, creative director; John Carstens, creative director/copywriter; Mel Kreilein, art director; Ben Latimer, producer Production Company: Anonymous Content Patrick Sherman, director; Tappas Blank, executive producer; Michael Haldane, producer; Emmanual Lubezki, DP Editorial: Mad River Post | San Francisco Jay Herda, editor; Janie Ford, producer Postproduction: Optimus Craig Russell, colorist Visual Effects: Optimus Marco Markewycz, Amy Davis, visual effects artists; Brian Rulapaugh, Jeremy Stuart, graphic artists Audio: Optimus Bruce Lase, audio post mixer
Top Spot of the Week: Hellmann’s Super Bowl Ad Reunites “When Harry Met Sally” Stars Meg Ryan and Billy Crystal
Hellmann’s Super Bowl commercial “When Sally Met Hellmann’s” brings together Billy Crystal and Meg Ryan--35 years after the 1980s’ hit rom-com When Harry Met Sally, evoking timeless flavor and nostalgia with the iconic line: “I’ll have what she’s having.” Reprising their beloved roles of Harry and Sally, the duo hilariously recreates the film’s unforgettable scene in Katz’s Delicatessen, with a deliciously creamy twist, thanks to Hellmann’s mayonnaise.
The :30 commercial finds Sally sitting across from Harry, wearing his classic cable knit fisherman’s sweater, celebrating their anniversary over a traditional deli lunch. Sally is displeased with her turkey sandwich until she adds a generous squeeze of rich and creamy Hellmann’s mayonnaise that adds mind-blowing flavor so palpable that the rest of the patrons can’t help but notice. So much so, award-nominated actress and producer, Sydney Sweeney, takes notice, delivering the famous line, “I’ll Have What She’s Having.”
This is a :60 version of the spot which was created by agency VML and directed by Jake Szymanski. (The :30 is slated to run during the second quarter of the Super Bowl.)
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