A series of viral video ads for AirTran Airways to promote a “Free flights till you’re 23” sweepstakes features “Theater,” in which a woman refuses the senior discount at a movie theater, claiming she’s 21. The spot, created by Cramer-Krasselt and produced by Radar Studios, is a live action spot shot with a Panasonic P2 camera with a Redrock lens adaptor for depth of field.
Credits
Agency: Cramer-Krasselt Rich Mules, management director; Sergio Lopez, director of broadcast production; Noel Haan, Pat Hanna, creative directors; Leigh Masters, Matt Webb, art directors; John Angelopulos, writer; Nancy Lestinsky, business manager; Glant Cohen, broadcast producer Production Company: Radar Studios Sam Macon, director; Lisa Masseur, executive producer; Jonah Mueller, line producer
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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