Airbnb has long stated that its mission is to create a world where anyone can belong anywhere. In line with that, the company has expressed opposition to President Trump’s travel ban–which the U.S. Supreme Court just upheld. To show its support of policies that help open doors and build bridges–not walls–between cultures, Airbnb launched this digital ad which was created in-house with production/postproduction from Where The Buffalo Roam.
The spot shows us moving backwards–literally and figuratively–as travel is restricted. Imagining a world without travel, the piece points out there would be no immigrants, no exploration, no adventure, “and definitely no United States of America.” Airbnb urges us to “keep traveling forward.”
Airbnb has committed to match contributions to the International Refugee Assistance Project through the end of September up to a maximum of $150,000.
CreditsClient/Creative/Production Airbnb Cassidy Blackwell, director, strategic projects for public affairs; Chris Lehane, head global policy & communications; Tony Hogqvist, executive creative director; James Goode, managing director; Roger Hoard, creative director; Bud Johnston, creative production lead; Liza Dunning, copywriter; Christina De La Cruz, designer; Julia Pepe, creative producer; Carol Cho, global marketing manager; Jenny Gadd, global director of production; Holly Clarke, Deepti Sataluri, social media managers; Frank J. Cortese, media lead; Dwight Pirtle, Karla Timmons, media activation & insights; Maggie Carr, public affairs lead. Production/Postproduction Where The Buffalo Roam
Director Gia Coppola Teams With Mejuri For “A New York Minute”; 1st Episode Takes Us To The Grocery Store
Mejuri, known for turning fine jewelry into an everyday luxury, has partnered with director Gia Coppola (The Last Show Girl, Palo Alto) and The Directors Bureau in Los Angeles, for the first time reimagining the brandโs story as episodic content. In a series of microfilms, co-created by Coppola and premiering following New York Fashion Week, Mejuri eschewed a typical celebrity campaign and cast us as voyeurs to a group of aspiring young women--real people, not actors--at the crossroads of their adult lives against the backdrop of New York City.
Titled โA New York Minute,โ the series features five real-life friends, who include one perfectly imperfect heroine named Emma. The women celebrate ordinary moments and interactions which reveal, sometimes retrospectively, the extraordinary within the mundane. Adjacent to the brandโs own community, the 30-something year old cast includes Laura Love (Emma), Rebecca Ressler, Natalie Vall-Freed and Rozzi Crane. Mejuriโs jewelry makes an appearance as the best supporting actor.
โWhen I met with Gia and The Directors Bureau team, there was instant creative and personal chemistry and a natural alignment on the desire to push and blur the lines between marketing, storytelling, and the construct of what a โcampaignโ could be,โ said Jacob Jordan, chief brand officer, Mejuri. โGia was able to push that idea into something that truly feels new and artful, with a realism and relatability that almost feels jarring. Gia was such a perfect collaborator and partner, someone I had complete trust in to be a catalyst for Mejuriโs values of celebrating women as their truest selves. I canโt wait for us to continue to tell the next chapters of this story.โ
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